IMGE

09/29/2026

We're marking three big work anniversaries this quarter. Mike, Sam, and Beth, we're lucky to have you on our team. Thank you for all you do!

09/02/2026

For thirteen years, when IMGE needed a capability that didn't exist, we built it. Outburst. Increment. Our own tools, over and over, because the market's options had limits and we refused to inherit them.

Today we're growing in a different way. We've acquired Direct Persuasion. Our first acquisition, and one we didn't take lightly.

We found a rare thing: a team that builds the way we do. Since 2017, Direct Persuasion has run more than $1 billion in paid media, and rather than accept the industry's fuzzy measurement, they built their own answers - attribution reporting that actually tells you whether it worked, performance metrics that didn't exist before, and a social listening platform that catches shifts before traditional polling does.

As of September 1, their technology runs inside our stack and their team joins ours.

To clients on both sides: your relationships and account teams don't change. The only thing changing is the depth of what we can build together.

We grew by building. Now we're growing by joining forces, and we can't wait to see what that brings.

Welcome to the team, Direct Persuasion.

IMGE has acquired Direct Persuasion — bringing its proprietary attribution, reporting, and social-listening technology, team, and clients into the IMGE stack.

07/23/2026

Our team has flown ads from planes, floated ads on boats beachside, and even projected ads onto the sides of major landmarks.

Want to see our four favorite out-of-home plays? We break down what they are, when to use them, and why they work in our new out-of-home advertising playbook.

GET THE PLAYBOOK HERE: https://imge.com/out-of-home-advertising

07/04/2026

America is a nation of builders. For 250 years, brick by brick, we've built the impossible.

And we’re still building.

Happy Birthday, America. 🇺🇸

https://imge.com/america250

07/02/2026

What would a 4th of July BBQ with the Founding Fathers look like? With generative AI, we can bring it to life.

IMGE is celebrating 250 years of American greatness with an AI-powered celebration: two videos, two games, one home on our website: imge.com/america250

06/30/2026

This quarter, we're celebrating five people who make IMGE what it is.

From 1 year to 9, every one of you raises the bar. Thanks for building with us. Here's to many more! 🥂

05/13/2026

This month, we're celebrating two well-earned promotions: Hannah and Hunter.

Both have leveled up through serious ownership, sharp strategy, and leadership across our most complex work.

Join us in congratulating them! 👏

04/13/2026

Here's what two years of political direct response data taught us:

The campaigns that outperform their competitors aren't spending more. They're spending at the right time.

We analyzed donor CPD, ROAS, and lead acquisition costs quarter by quarter, across Meta, Google, X, and YouTube — and the seasonality is unmistakable. Q1 looks like a fundraising season. The data says it isn't. Q4 feels like the peak. The data is more complicated than that.

We put the full breakdown, including platform-by-platform splits and on-year vs. off-year comparisons, into a free playbook.

Read it here:
https://imge.com/journal/seasonality-playbook-political-direct-response

04/03/2026

We celebrated ten work anniversaries in Q1! 🎂

Whether you've been with us for a decade or just getting started, your commitment is what makes this place what it is. We're lucky to have all of you.

03/31/2026

IMGE just won a Pollie Award for Best Use of Data & Analytics in Campaign Strategy — and the research behind it challenges some of the most common assumptions in political media buying.
The core question: does buying CTV inventory across 35+ ad exchanges outperform a curated, single-exchange strategy?

We designed a controlled test to find out. The short answer: no. Strategic curation delivered a ~12% cost advantage — the kind of efficiency that translates to seven figures on a large buy.

This type of testing is what makes us the best at what we do: We're challenging assumptions, and it's manifesting itself in more efficient media and better advertising performance.

➡️ Full study: imge.com/journal/ad-exchange-strategy-whitepaper