IMGE

05/13/2026

This month, we're celebrating two well-earned promotions: Hannah and Hunter.

Both have leveled up through serious ownership, sharp strategy, and leadership across our most complex work.

Join us in congratulating them! 👏

04/13/2026

Here's what two years of political direct response data taught us:

The campaigns that outperform their competitors aren't spending more. They're spending at the right time.

We analyzed donor CPD, ROAS, and lead acquisition costs quarter by quarter, across Meta, Google, X, and YouTube — and the seasonality is unmistakable. Q1 looks like a fundraising season. The data says it isn't. Q4 feels like the peak. The data is more complicated than that.

We put the full breakdown, including platform-by-platform splits and on-year vs. off-year comparisons, into a free playbook.

Read it here:
https://imge.com/journal/seasonality-playbook-political-direct-response

04/03/2026

We celebrated ten work anniversaries in Q1! 🎂

Whether you've been with us for a decade or just getting started, your commitment is what makes this place what it is. We're lucky to have all of you.

03/31/2026

IMGE just won a Pollie Award for Best Use of Data & Analytics in Campaign Strategy — and the research behind it challenges some of the most common assumptions in political media buying.
The core question: does buying CTV inventory across 35+ ad exchanges outperform a curated, single-exchange strategy?

We designed a controlled test to find out. The short answer: no. Strategic curation delivered a ~12% cost advantage — the kind of efficiency that translates to seven figures on a large buy.

This type of testing is what makes us the best at what we do: We're challenging assumptions, and it's manifesting itself in more efficient media and better advertising performance.

➡️ Full study: imge.com/journal/ad-exchange-strategy-whitepaper

03/20/2026

Winning Agency of the Year at the Reed Awards once is an honor.

Winning it back-to-back speaks to something bigger: a consistent commitment to pushing the boundaries of what modern campaigns can achieve.

Congratulations to our team on a year of helping our clients move faster, think smarter, and achieve more.

11/24/2025

NEW TOOL: Designing Meta ads means dealing with constantly shifting placements, layouts, and safe zones. To help our team (and now yours), we built an AI-driven mockup tool that previews your ad across multiple placements and highlights potential cropping issues before you hit publish.

It’s fast, intuitive, and already part of our internal creative workflow.

And because we love it, we’re giving it away for free.

👉 Explore it here:

Our AI-powered Meta ad mockup tool shows safe zones, crop risks, and placement variations on Facebook and Instagram — helping you design confidently and faster.

11/20/2025

Everyone knows social ads help your brand. But how much do they really affect search?

We decided to find out.

Our team ran a 99-day experiment flipping Meta ads on and off to track branded search performance.

The results?

➡️ +25.7% stronger conversion rates
➡️ Up to 40% lower CPAs
➡️ And a big reminder that the “halo effect” of awareness campaigns is very real.

It’s one thing to believe social drives intent. It’s another to see the data behind it.

Full study here → https://imge.com/journal/paid-social-search-performance-study

11/17/2025

Yes, there's a secret game on our 404 page.

Because why waste a click when you can turn it into an experience that explains your brand?

But don't take our word for it. Give it a try: https://imge.com/404

11/12/2025

Everyone talks about using AI.
At IMGE, we actually build with it.

Our team didn’t just plug into commercial tools. We built custom AI apps that save us hundreds of hours and make our campaigns smarter, faster, and more effective.

Today, we want to share a few of our favorites.

Just these three tools combined have already saved us hundreds of hours — time we’ve reinvested into strategy, creativity, and client success.

10/14/2025

Big wins for Team IMGE at the Hermes Creative Awards!

🏆 Platinum
🥇🥇 Two Golds
🎖 Honorable Mention

From data-driven campaigns to novelty brand collateral, we’re proud to keep leading the way in creativity and performance for our clients.