Melt Ice Cream

Melt Ice Cream Homemade ice cream made on-site. Innovative flavors made with real and local ingredients. Come on in to our little shop and enjoy our homemade ice cream.

Our focus is to connect with our wonderful community, discover great flavors together, and experiment with local ingredients.

This is not okay. Please let your representatives know how you feel.
09/05/2026

This is not okay. Please let your representatives know how you feel.

Say goodby to our window art. It's been fun, but the city is forcing our windows bare.

The Salem Redevelopment Authority has told several businesses in the SRA district that window art must come down by November 8 or we may face fines.

This isn’t just about Gulu. Do you like the window art at Curly Girl, HausWitch, and New England Soup Factory? The murals and paintings that make walking down Essex and Washington Streets feel like Salem? Sorry. Apparently those windows need to be bare too. Others are also impacted.

For years, businesses like ours have worked with local artists to turn our windows into something more than glass and advertising. At Gulu, the previous owners embraced this, and we’ve been proud to carry it forward. We pay artists. We give them space. They make downtown more colorful, interesting, and more Salem. Now we’re being told that has to stop.

Yes, the SRA has a process to potentially approve window art, but its restrictions are so limiting that, for us, the process is untenable.

I personally believe this raises serious questions about free speech. But even putting that aside, it’s incredibly sad to watch an agency charged with improving downtown Salem use its authority to remove art from it. The SRA was created decades ago to address blight and deterioration downtown. Artists, independent businesses, and the creative community helped transform Salem into what it is today. Art is not blight. It is part of Salem’s character.

And I fear what comes next. If painted windows are a problem, where does this stop? Is the entrance arch at Tomb next? The Viking ship at Coven’s Cottage? What other art, sculpture, or creative expression eventually runs afoul of rules the SRA enforces inconsistently? We’re staring down a slippery slope, and for what end? The result seems to be less art, fewer opportunities for local artists, and a downtown that is plainer and less interesting.

So unless something changes, our window mural, and many others throughout downtown Salem, will come down by November 8. If you don't like this move by the SRA, I encourage you to email [email protected], [email protected], and [email protected].

Look how pretty she looks!
05/25/2026

Look how pretty she looks!

Relive those nostalgic Saturday mornings as a kid with this week’s special. Rotating flavors- Honey Orange Lavender, Str...
05/22/2026

Relive those nostalgic Saturday mornings as a kid with this week’s special. Rotating flavors- Honey Orange Lavender, Stroopwafel, Cosmic Fudge Brownie, Watermelon Lemonade Sorbet, and Vegan Pina Colada.

Summer hours are here! Open every day at noon! 😎
05/19/2026

Summer hours are here! Open every day at noon! 😎

Moms deserve all the love and praise. Go hug your mom if you are lucky enough to be able to and buy her some ice cream. ...
05/10/2026

Moms deserve all the love and praise. Go hug your mom if you are lucky enough to be able to and buy her some ice cream. Moms love ice cream. 🍨

A great opportunity for parents with kids in school! Morning/afternoon work with flexible timing. Apply at meltsalem.com
05/05/2026

A great opportunity for parents with kids in school! Morning/afternoon work with flexible timing. Apply at meltsalem.com

In honor of the amazing and important work teachers do, we will be giving 10% off ice cream Monday-Friday this week!
05/04/2026

In honor of the amazing and important work teachers do, we will be giving 10% off ice cream Monday-Friday this week!

This lemon poppy seed ice cream with a raspberry swirl and tons of moist lemon cake turned out amazing. Hurry up and get...
05/03/2026

This lemon poppy seed ice cream with a raspberry swirl and tons of moist lemon cake turned out amazing. Hurry up and get some before we eat it all ourselves. Fruity Pebbles is out now too!

Now this is what we call Spring! 🌞 Stop in for a cone on this beautiful day. We are open from 2-8pm.
04/27/2026

Now this is what we call Spring! 🌞 Stop in for a cone on this beautiful day. We are open from 2-8pm.

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60 Washington Street
Salem, MA
01970

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