24/08/2026
We're glad Hope had a great day!
Twelve-year-old Hope loves shopping at our Chaucer Road store in Sheffield with her mum Gemma and big sister Katy ... so when colleagues found out it was going to be her birthday they made sure she had a day to remember.
The store's community champion Joan got Hope an Asda T-shirt, badge, lanyard and let her have a go on the checkouts with the help of her colleague Lisa, before giving her a birthday cake, card, goody bag, a full size shopping basket and a till roll so she could play shops at home.
Hope, who is non verbal and has a rare genetic neurological condition, lives close to the store and has been shopping there since she was little. Mum Gemma said: "We go there at least twice a week – it's Hope's favourite place. Her face lights up when she goes there. She loves going there, everyone is so friendly. Hope even has an Asda till at home which is her favourite thing to play with. For her 12th birthday I decided to do an Asda theme so I bought loads of green balloons and banners. I emailed the store and just asked them if they could suggest anything that would make her birthday, well, more 'Asda-y'. Joan said for us to come and see them and it really made Hope's year. It was absolutely amazing. Hope loved going on the checkouts with Lisa, she had the time of her life and everyone was so nice to her. Lisa was really patient and engaging with Hope. I can't thank Lisa and Joan enough for what they did."