What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm

Unusual Service, 5 Empson Street, London (2026)

09/06/2026

🐱✨ Cat-tastic Birthday Celebrations in the Dollhouse! ✨🐱

To celebrate Baby Box's birthday on June 4th, we created these playful jelly-filled Nerikiri cakes, inspired by the colourful world of Gabby's Dollhouse.

Chef Audrey was joined in the kitchen by Cakey, helping bring these sweet creations to life. The beautiful floral details? We'd like to thank Kitty Fairy for lending a helping paw from the Dollhouse Fairy Tail Garden! 🌸

Every element was made from scratch, including the sweetened white bean paste used to make the Nerikiri. The most challenging part was forming the delicate shapes around the lime jelly filling. Working with a soft centre while maintaining intricate details required patience, precision, and plenty of practice.

And no birthday would be complete without Marty the Party Cat, who made sure the celebration was truly meow-mazing! 🎉

A pinch on my left and a pinch on my right, grab Pandy Paws and hang on tight... it's time to get tiny!

01/06/2026

We're heading to the festivals this summer! 🍦🔥

Extreme Ice Cream is coming to Camp Kindling and Camp Wildfire - three weekends of flavour science, liquid nitrogen and ice cream you won't find anywhere else.

Expect cold chaos and lickable lessons! 📓✏️

Get hands-on and create your own wild, bold and bizarre ice cream flavour.

Zero vanilla. Unlimited imagination.

🏕️ Camp Kindling (Family Festival)
Friday 21 – Monday 24 August 2026

🔥 Camp Wildfire (Adults Only)
Weekend 1: Friday 28 – Monday 31 August 2026
Weekend 2: Friday 4 – Monday 7 September 2026

Tag someone you'd want to make weird ice cream with 👇

26/05/2026

Edible Earth

For this month’s inspiration trip, we visited the Edible Earth exhibition at Somerset House - and it left a lasting impression on us.

The exhibition explored the cultural, historical, and spiritual relationships communities around the world have with eating soil, prompting us to think differently about sustainability, nutrition, and the future of food. 🌍✨

Inspired by what we discovered, we decided to create our own interpretation of the concept. As conversations around macro-focused eating and natural ingredients continue to grow, it raises an interesting question: could soil become part of the future food landscape?

It’s a thought-provoking idea, and one we found impossible to ignore.

20/05/2026

From the archives: this World Bee Day, we’re revisiting an old favourite - The Grand Beedapest Hotel 🐝🏨

In 2016, we collaborated with Taylors of Harrogate to create a miniature hotel for bees, inspired by The Grand Budapest Hotel.

The campaign was designed to highlight the essential role bees play in producing the flavours found in fruit and herbal teas, while encouraging people to take action to help protect pollinators and the wider ecosystem.

It remains one of our favourite projects - combining storytelling, craftsmanship, and a meaningful message in one beautifully detailed build. And, of course, creating intricate miniature designs for bees was a joy from start to finish.

11/05/2026

Garlic gum was just the beginning… 🌶

One of our featured case studies at this year’s Food & Innovation Forum was the Garlic Gum we created for Papa Johns Pizza - a project that perfectly encapsulates how bold creative thinking can build lasting brand value 🧄

As an example of local implementation, we looked to China for inspiration and asked: what better way to celebrate regional food culture than through gum?

Enter Mala Hotpot.

One of the region’s most iconic flavour experiences, driven by the unmistakable kick of Sichuan peppercorns - delivering a tingling, electric numbness alongside deep heat and intense aroma. Born from necessity, Mala evolved into a cultural phenomenon, and we wanted to reimagine it in an unexpected new format.

🌶Numbing. Spicy. Unmistakably Sichuan.🌶

This is how we combine sensory design with cultural insight to create new flavour experiences and unexpected brand moments.

05/05/2026

From Newcastle to the skies ✈️🥐

Last month, we teamed up with and to take the iconic sausage roll on a global flavour journey. Introducing five bespoke dipping sauces inspired by destinations you can fly to from Newcastle:

🇫🇷 Tangy Tarte Tatin
🇮🇹 Silky Affogato
🇹🇳 Spicy Harissa Ketchup
🇹🇷 Saucy Kebab Mayo
🇪🇸 Snappy Sangria Jam

Each sauce was crafted by reimagining classic flavours from each country, perfectly paired with the nation’s favourite savoury pastry. A tribute to Greggs’ Newcastle roots - now ready for takeoff.

Where are you dipping first? 👀

Flavour science. Recipe development. Food marketing. Creative agency. Foodie. Product development.

01/05/2026

What an incredible week at the Food & Beverage Innovation Forum (FBIF 2026)!🎉

It was a privilege to showcase how our creative work delivers lasting value for global brands, while also being inspired by the next generation of talent and their fresh ideas in the panel for the F&B Challenge.

Year after year, this conference creates an exceptional space for F&B creatives to connect, collaborate and push innovation forward.

And of course, while in China, we made time to explore beyond the event - discovering the energy and culture of both Hangzhou and Shanghai along the way.

Creative marketing. Creative food. Creative agency. Flavour science. Product development. Recipe development.

23/04/2026

We’re so excited to be heading to Hangzhou for the Food & Beverage Innovation Forum next week!

We’ll be speaking at the Marketing Talks on the 27th about how small creative ideas can deliver lasting value for brands. If you’re attending, we’d love to see you - and yes, we’ll be bringing treats😉

You can also catch us on the jury for the Next-gen F&B Challenge on the 28th!

Link in bio for more details☝🏼

Creative Agency. Creative Food Marketing. Conference. Flavour Innovation. Flavour Science.

13/04/2026

Spring has officially sprung - and with it, the fleeting magic of magnolia season 🌸

To celebrate, our chef treated the team to something truly special: Magnolia Cookies inspired by the iconic recipe from
These beauties featured magnolia three ways - homemade syrup folded into the dough, finely grated frozen buds for an extra burst of flavour, and delicate syrup-soaked petals tucked into the centre of each cookie before baking. The flowers’ ginger and cardamom notes perfectly balanced the sweetness of the dough, creating a spicy, aromatic flavour combination.

If you’ve been meaning to try them yourself, now’s your moment - magnolia season is almost over! Run (don’t walk) to your nearest park and gather while you still can ✨

Creative Food. Product Development. Creative Marketing. Flavour Science. Food Marketing. Experimental. Foodie.

09/04/2026

Got a co-worker who thinks laundry is optional? Or a housemate whose “signature scent” lingers a little too long? 👀

Enter The Currys’ Sniffer Tester

This April Fools’ Day, we teamed up with to create the ultimate solution: a device that finally tells you if that T-shirt draped over your chair for the past week is still wearable… or way past its prime. 😅

Because sometimes, you just need to hear the truth.

Client:
PR & Photography:
Design & Production: Unusual Service

product design, PR stunts, creative agency, joke product, photoshoot prop, manufacture, prototype, 3D printing, prank, content

03/04/2026

There are some Bad Eggs out there - be careful they don’t end up in your basket this Good Friday👀

However if you do wish to put your hands on this chocolatey bad boy, make sure to enter our giveaway below!

HOW TO ENTER👇

1️⃣ Make sure to like this post
2️⃣ Follow both .service and
3️⃣ Tag a friend you would smash this egg with

For additional entries, follow us on TikTok or share on your story!

Full T&Cs on the link in bio!

, Easter eggs, food design, creative agency, food innovation, product development, brand marketing, pr, comms, brand activation, mailers, competition, win

16/03/2026

Congratulations to Clarion Communications & Aldi for the nomination of the Pigs in Blankets wrapping paper we produced for them!

Always fantastic to work on projects that get the recognition they deserve.

What flavour might be next?
You know we can make it happen😉

Food product design, flavour science, flavour innovation, creative food, product development, graphic design, creative marketing, food marketing

04/02/2026

Looking for a new adventure?
Come join us at Unusual Service HQ🧑‍🍳

https://www.unusualservice.co.uk/jobs

13/01/2026

Welcome seekers of the unusual,

We invite you to join us on our new adventure as Unusual Service.

We’re still the same, just even more bizarre, filthy and unexpected.

We are always ready to make your best and weirdest dreams come true.

Eating off the floor.
Cemetery dinner parties.
Extreme ice cream mixing.
Medicinal marshmallowing.
Lickable wrapping paper.

…and anything in-between, above or below.
If you’re curious about our Unusual Service, slide into our DMs or drop us a line at [email protected]

Website landing soon!

12/01/2026

THE BRIEF
To create food offerings for an immersive public event celebrating the finale of Stranger Things, the menu will draw on the show’s most iconic food moments, with creative inspiration taken from across all five seasons.

THE EX*****ON

Surfer Boy Pizza.......

🍕 Upside Down Surfer Boy

Charcoal cheddar, BBQ turkey ham & jalapeño hot honey

🍕 Demobat

Garlic mushrooms, roasted figs, balsamic glaze & chives on a vegan white cream base

🍕 The Void Crust

Classic Margherita on a charcoal base

Scoops Ahoy......

🍦 The Steve (Dingus)

Spiced sweetcorn ice cream on a waffle

🍦 The Starcourt Special

80s-style roasted pineapple, glacé cherry & coconut ice cream on a waffle

Toppings included:

Sticky toffee apple & cinnamon sauce, glow-in-the-dark sweet & spicy raspberry sauce, chocolate-covered cornflakes, pashmak fairy floss & alphabet sprinkles.

WHAT WE LOVED

Stepping into the Stranger Things universe to celebrate the final season was truly special, especially with so many fans on our team. It was an honour to be part of such an iconic send-off, and collaborating with was an absolute dream, thank you!

Seeing fans enjoy and indulge in the treats we dreamed up was the perfect way to head into the Christmas break. 🎄✨

18/12/2025

A Christmas classic…with a twist…Sprout Nog!🎄🥂

We’ve taken traditional eggnog and given it a bold makeover by adding slow roasted Brussels sprout infused brandy, bourbon & rum for a surprisingly distinct flavour.

Love them or hate them, this divisive Christmas dinner staple brings something totally unexpected to the glass.

Created for Christmas with because festive drinks should spark conversation as much as cheer!✨

food design, creative agency, festive season, product design, foodie, inventive creation, flavour science, festive food, xmas recipes, recipe development

08/12/2025

We did it again! Lickable wrapping paper - this time in Pigs in Blankets flavour🐷🎄✨
Made by us for just in time for Christmas!

Yes… it actually tastes like the real deal because pigs in blankets are actually in there!

Don’t you want to get your hands and tongues on a roll?
Email [email protected] for your chance to win, while stocks last.🎁🔥

Xmas, festive creation, food design, creative agency, gifting, product development, flavour science, creative marketing, foodie,

25/11/2025

THE BRIEF💻
If AI hosted a dinner party.
A four-course dining experience exploring themes of shame, creativity, and experimentation, where each guest’s data input determines the flavours they taste.

THE RESULT🪄
An evening of discovery, play and mischief.
Bespoke labels, curated serviceware, guided audio, and NPC chatbot waiters led guests through a sensory journey, encouraging them to eat and drink their way through the complex, often cynical relationship between humans and AI.

THE MENU📋

WELCOME🍸
Savoury Madeleines - hot honey and goat’s cheese
Paired with Code 0: a fruity, herby, and spicy tipple

Vapour Drink Flavours
The Creative Cloud - rosemary & grapefruit
The Inhalable Interface - eucalyptus & lime leaf
The Upgrade Fog - cardamom, coffee & tonka bean

STARTER🥢
“What a Great Idea”
A guilty pleasure reimagined.
The ultimate convenience food - what we turn to when there’s no time, no effort, and no pride left.

Cheesy Gochujang Pot Noodle with cured egg and togarashi crispy onions
Paired with a Harmony Glitch: pineapple tomatini

MAIN🎨
Fuel your creativity. Feed the system.
A field ration for the modern imagination.

The Canvas - tonkatsu protein
Side: Supercharged Beans, confit fennel and preserved lemon compote, vadouvan curry sauce & coffee dukkah and chilli oil
Paired with Cognitive Oil Co. wines

DESSERT⚗️
Experiment.
Data into desire, flavours and textures shaped by you.

Choc ice: Peanut butter, apple & marmite, Olive oil & winter citrus and Pimm’s & fig

Paired with The Algorithm’s Experiment:
cold brew tonka espresso martini or sharp royale

THE TEAM🫶
Creative Production: .creativeproductions
Venue:
Catering, Packaging & Sound Design: by us, with
Photography: some by

11/11/2025

👀 What if your next gum wasn’t minty… but garlicky?

To create this Garlic & Herb Dip Bubble Gum for Papa Johns Pizza, we researched gum formulation, tested flavour compounds, and fine-tuned the balance until we captured that unmistakable garlicky taste in chewable form.🧪

Because the future of confectionary isn’t just sweet — it’s bold, unexpected, and a little bit savoury.🧄

Unusual Service