05/29/2026
Everyone sees the pickleball boom.
What fewer people see is what actually makes a pickleball venue profitable.
🏓 It's not just the courts.
It's the food.
It's the drinks.
It's the events.
It's the guest experience.
In this clip, Joe De La Torre from Crushyard shares how a simple idea—"we can do food better"—turned into a fast-growing pickleball and eatertainment brand with locations in Charleston, Orlando, and Nashville.
One of my favorite takeaways:
The team didn't just open more locations. They used every opening to refine the formula and improve the next one.
If you're thinking about opening a pickleball venue, social gaming concept, or entertainment destination, this is a great lesson in scaling smarter—not just bigger.