10/05/2026
12 years!!!! What can we say as we enter our 13th year of business?
What an incredible ride this has been for our family. What started out as a dream in the dining room of our family home has turned into more than our family could have imagined.
We have so many people to thank for Crave! All of you who have supported us for the past 12 years deserve a big hug. You built Crave! This is your business and one that Tupelo and surrounding areas should be proud of. When we began, no one had ever heard of a dessert café. We were one of the first in Mississippi and one of the very few in the southeastern United States. Very few people believed that such a business could survive much less thrive in a small micropolitan town such as Tupelo. However, they underestimated the Tupelo Spirit.
To all of our employees, past and current, we are so thankful for each of you and what you have meant to our business and our family. We love each of you dearly.
To our own family, Crave would not exist without every blood, sweat, and tear that you’ve put into it. All four of you have dedicated parts of your life to this business and two of you have dedicated all of your working life to it. We see the sacrifices and we understand the dynamics of working as a family. No two days are the same, but you guys remain constant and committed to the process. There’s not enough gratitude, money, or thanks that can be given to you to express what you mean to us.
To our community, we are so grateful that you still put your trust in us each week. This business has definitely not been without challenges! Business is not easy, growing your business is not easy, and maintaining a mature business is not easy. However, with all of your loyal support, we look forward to our 13th year in business and are excited to continue bringing you a quality experience!
Thank you for every time you have tagged our business in a photo, recommended us to your family or friends and spent time in our business.
We can never repay everything that’s been given to us over 12 years! All of you have been so good to us and we are thankful.
From zero followers to now over 22,000 followers, one weekend business to three locations and a catering division, we are so grateful.
Finally, we have to give thanks to Jesus! He has been our sustainer when times were difficult, our Rock when we needed wisdom and our encouragement when we didn’t know what the next day may hold.
Thank you all from the bottom of our heart!
Brad and Tiffany Franks
