Broome St. General Store

Broome St. General Store All the Things... for you, your home and your family Broome St. COFFEE. FREEDOM. We work with other family businesses that hold those same beliefs. General.
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General Store is a luxury convenience shop located in the Silver Lake neighborhood of Los Angeles. Open 7 days a week, 11 hours a day, we often joke that if 7-11 and your favorite luxury department store had a baby, it might look something like us. With an espresso bar, gourmet grocery and over 5000 items for sale and custom order, we believe in carrying best-in-class products in for you, your hom

e and your family. Now online, we hope to bring the convenience of the products you need (and covet) with a commitment to our core company values:

FAMILY. We are a family-run business that is family-friendly, no matter its shape or size and regardless of who you love or call family. Some say coffee first, we almost agree...just right after family. Our coffee shop is the heartbeat of our General Store. Globally equalizing as a ritual in how it is prepared and shared, it is a universal cup of get s**t done. A commodity where fair-trade has become a standard not just for conscience but quality. It has not just informed, but shaped the way we do business, the brands we partner with and the products we use in our home (that eventually end up in our shop). This was a dream born on road trips with my immigrant parents, eager to explore the country that was their new home. No matter the destination, all roads lead to a General Store. A place to gather supplies and souvenirs, ask for recommendations and grab a cup of joe. The pulse of their communities, it was usually our first stop. A spot for locals and tourists alike… no two were the same. After several years of roommate life and a few months following 9/11, I was looking for a fresh start and a place to call my own. I found that in a tiny studio loft on Broome St. I filled that apartment with all the goodness I found in shops from my neighborhood. Cutting across downtown Manhattan east to west and figuratively from Chinatown to Soho as a bustling cultural thoroughfare. Young entrepreneurs were squeezing their shops between established-family-businesses that had been core in the immigrant neighborhoods for as long as the communities have existed. It was a melting pot of entrepreneurship in the face of tragedy. In this little corner of the world, at that slice of the hourglass, was what I was trying to bottle under one roof at Broome St. With its roots in the original General Stores I visited as kid, our shop is literally a collection from my home to yours. Because we look for products in our own lives for function, we provide the convenience in suggestions that tack on investment, practicality and style to those decisions. Just like no two General Stores are the same, there is not one way to make a home or create a lifestyle. Maya Angelou said,

“SUCCESS IS LIKING YOURSELF, LIKING WHAT YOU DO, AND LIKING HOW YOU DO IT.”

Words to live by. We’re here to help with all the things you may need along the way and when you get there.

Name a Catherine O’Hara performance that isn’t iconic — we’ll wait.Our kids know you best as Moira and the Mom from Home...
01/30/2026

Name a Catherine O’Hara performance that isn’t iconic — we’ll wait.
Our kids know you best as Moira and the Mom from Home Alone. But wow, the joy you brought to our whole lives…
Beetlejuice. Schitt’s Creek. The Christopher Guest universe. Home Alone. Away We Go. The Last of Us. The Studio… and so much more.
The range. The timing. The fearlessness. I think we can all agree on this… Catherine O’hara never peaked, she was a legend who basically existed in her prime.
Every role, just pure brilliance with an unmatched range and body of work. No notes. Thank you for every single escape, moment of introspection, but most of all- the laughter.

01/28/2026

Click here for an update from Broome St. General Store .!

All locations will be CLOSED this Friday. Thank you to our incredible team for stepping up. This isn’t about sacrifice. ...
01/28/2026

All locations will be CLOSED this Friday.
Thank you to our incredible team for stepping up. This isn’t about sacrifice. It’s about unity… we stand with the people of Minneapolis and the thousands of people whose lives have been ripped apart by the Trump-Vance administration.

On January 21st  we lost My Mom… and I’ve never been the most lost, present, torn apart, grateful, happy, stressed, reli...
05/06/2025

On January 21st we lost My Mom… and I’ve never been the most lost, present, torn apart, grateful, happy, stressed, relieved, angry… loved.

The truth is you are never really ready to lose your mom. No matter what your relationship is/was like. It’s the most natural, yet one of the most complex. I kept giving myself a time-line… a month, 6 weeks, 100 days. I know from my 84 year old neighbor who lost her Mother over 25 years ago that she still feels the height of the emotions above, from time-to-time, like they were yesterday. And for those of you who have been through this, you know, it’s just a new reality to learn to live with. One we are working to find the right path to everyday. In the meantime, we want to say Thank You…

To everyone on our incredible team, our partners & and all the makers and brands that work with us… thank you for the space to grieve and your generous patience as we find a path to normalcy. Your understanding has felt like more than we deserve.

To you, this beautiful community of customers, supporters and friends. We know our business hasn’t looked the same. We miss seeing you so much! But we are slowly getting back to it and please know… we are looking forward to getting back to what fulfills us- finding ways to bring you joy in moments both great and small. Helping you celebrate milestones, holidays and the everyday.
With Mother’s Day upon us, we know it means something different to everyone.
For some, it’s a time of celebration and connection. For others, it may bring up grief, longing, or complicated emotions. No matter where you find yourself this year—celebrating, remembering, aching, or somewhere in between—we see you.
We believe in honoring all experiences of motherhood: the joy, the pain, the absence, the hope. Whether you’re a mother, have one, lost one, never knew one, are becoming one, or chose a different path—we see you.

Sending you all so much strength, love, aloha & gratitude,
Sophie

We just don’t think you should have to pay extra for a plant-based option, so we made the maths math for the planet. Bec...
05/02/2024

We just don’t think you should have to pay extra for a plant-based option, so we made the maths math for the planet. Because you can’t just keep doing the same thing and expect the same result. We soft-launched on Earth Day and are so proud to bring this to our shop!

We’ve rolled out some exciting new things on our menu, including house-made Cashew mylk (we are OBSESSED!), Wellness Drinks & yes we still have dairy as an option!

She’s like nobody else, so you know… Show up. Mother’s Day is right around the corner. Our custom jewelry order cutoff i...
04/11/2024

She’s like nobody else, so you know… Show up. Mother’s Day is right around the corner. Our custom jewelry order cutoff is April 15th!

Use code: GETITFROMMYMAMA for 15% off through Monday 4.15.24 pst.

Hawaii Friends! Join us this Saturday for a super special Meet the Founders 🍾 Sip & Shop  with Founders Ariel of  and  o...
04/04/2024

Hawaii Friends! Join us this Saturday for a super special Meet the Founders 🍾 Sip & Shop with Founders Ariel of and of .

SATURDAY, April 6th
10am-2pm
Broome Street General
2233 Kalākaua Avenue
Building B, Ground Floor

The trunk show will be happening all weekend long! With exclusive Kamaʻāina discounts & a gift with purchase… wait to hang 🤙🏽


It’s giving heirloom vibes.Special Orders for Mother’s Day… yes this is your sign to prepare bc it’s right around the co...
03/13/2024

It’s giving heirloom vibes.
Special Orders for Mother’s Day… yes this is your sign to prepare bc it’s right around the corner.

See this #1 stunna IRL at our Silver Lake Shop, get fitted and send a hint to the people you mother and/or mother with. You. Deserve. It.

It’s giving heirloom vibes.Special Orders for Mother’s Day… yes this is your sign to prepare bc it’s right around the co...
03/13/2024

It’s giving heirloom vibes.
Special Orders for Mother’s Day… yes this is your sign to prepare bc it’s right around the corner.

See this #1 stunna IRL at our Silver Lake Shop, get fitted and send a hint to the people you mother and/or mother with. You. Deserve. It.

I’m so grateful to this girl for teaching me to love every part of being a woman. Teaching her to truly love herself has...
03/09/2024

I’m so grateful to this girl for teaching me to love every part of being a woman. Teaching her to truly love herself has forced me to show by example. So the older she gets… the more confidence I gain. I’m so thankful to all the women in my life who do that for me.
To all of you, I wish you could see what the world sees… the smarter, more beautiful badass woman killing it. It you.

Happy International Women’s Day!

Our Annual Warehouse Sale is back for the first time since 2019!It's our first in the post-covid era, so you know it's g...
03/08/2024

Our Annual Warehouse Sale is back
for the first time since 2019!

It's our first in the post-covid era, so you know it's going to hit different...

The most snatched warehouse sale we've had, no cap.

UP TO 80% OFF

FIXTURES & FURNITURE
Apothecary, Clothing, Housewares, Books, Wellness & Children's Toys, Textiles and More...

SPECIALS & DISCOUNTS throughout the Shop this weekend only!

WHERE:
SILVER LAKE FLAGSHIP STORE
2912 ROWENA AVE.
LOS ANGELES, CA 90039

BONUS...

SHOP & SIP on US!

Get a FREE coffee with your
warehouse sale purchase >$50

*Up to $5 credit towards any coffee purchase in our cafe.

NOT IN L.A.?

to receive a code to shop our

SUBSCRIBER EXCLUSIVE Warehouse Sale online
and
ENJOY 10% your first purchase!

ALL SALES FINAL.
DISCOUNTS CANNOT BE APPLIED TO PREVIOUS PURCHASES.

Click here for a free coupon at Broome St. General Store .. Get a free WAREHOUSE SALE COFFEE* the next time you visit!

Address

2912 Rowena Avenue
Los Angeles, CA
90039

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 9am - 5pm

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