Red Rooster Coffee Roaster

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Red Rooster Coffee Roaster We source all of our coffee transparently, meaning we use Organic coffees for all of our blends and many of our single origins.

When our coffees are not Organic they are of premium quality and sourced directly from producers. Established in 2010, Red Rooster was created with the notion of roasting excellent coffee for the owner’s existing coffee house (Black Water Loft). Co-owners Haden Polseno-Hensley and Rose McCutchan soon found that their passion for carefully sourced and meticulously roasted specialty coffee was shared by customers around the region. Today, Red Rooster is one of the country’s premier specialty coffee roasting companies. We source all of our coffee as responsibly as possible, meaning we use Organic and Fair Trade coffees for all of our blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In some cases we are even able to buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families. We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd. As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and health care to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community.

10/05/2026

NEW DROP ☕️🌿

TRUST THE PROCESS
Ethiopia Anaerobic Natural Lemongrass Co-Ferment
Banko Chelchele

This one gets wild in the best way.

Produced by smallholder farmers around the Banko Chelchele washing station in southern Ethiopia, this high-intervention anaerobic natural was co-fermented with lemongrass, creating a cup that’s intensely aromatic, juicy, and unlike anything else on the shelf.

Expect tropical fruit and sweet florals up front, followed by lemongrass, white peach, Kölsch, and guava, all wrapped in a rounded, saturating mouthfeel.

🍋 Lemongrass
🍑 White Peach
🍺 Kölsch
🌴 Guava

Complex. Experimental. Ridiculously fun to drink.

10/02/2026

Come get a cup of coffee with Haden (and a biscuit) as he reminisces about the history of Red Rooster Cafe, the support of the Floyd community, friends and family that helped make the dream of a successful hometown cafe and coffee roasting operation a possibility. Cheers 🤎☕

NOW HIRING! 📋We're taking applications for two positions in our cafe. Current openings include:- Prep Cook/Kitchen Assis...
09/28/2026

NOW HIRING! 📋
We're taking applications for two positions in our cafe. Current openings include:

- Prep Cook/Kitchen Assistant
- Assistant Baker

Click the link to apply and get more info: https://redrooster.bamboohr.com/careers

09/28/2026

Come see a behind the scenes of our Coffee Roasters at work 👀

09/25/2026

Wow! Shoutout to the and the for making a jingle for Red Rooster Coffee 😍

09/18/2026

After eight wonderful years, we’re saying goodbye to Yellow Hen Child Care. 🐔💛

What began in 2018 as a slightly crazy idea—to create a licensed child care center for Red Rooster employees—became something so much more.

We were lucky enough to meet the incredible who would help us open and go on to be the director of Yellow Hen Child Care for the next 7 years. We were incredibly lucky to have an amazing team caring for these kids, and even luckier to watch so many of them grow over the years. Yellow Hen became a little community within our community.
This goodbye comes at the end of a meaningful chapter, and after the unexpected loss of Yellow Hen’s director, we know it’s time to close it.

Thank you to every child, parent, teacher, and family who made Yellow Hen what it was. You made Red Rooster a more joyful place, and we’ll always be grateful. ❤️

🎥 Haden shares a few words about Yellow Hen and what these eight years have meant to us.

09/12/2026

Ever wanted perfect coffee when you're camping? Us to. That's why Grace made a video in the rain at FloydFest 26 about just that. Actually it's 3 Ways to Make Great Coffee Camping at a Festival. Full video on YouTube. Go Check it out, like and subscribe if you are into that kind of thing. 🤎☕🐓

09/11/2026

Just some of our many incredible microlot coffee selections that we could talk about for days. If you are interested in experiencing the most specialty coffee each month, definitely check out The Fix subscription ☕👀

09/07/2026

that feeling when you're first in line when RR cafe opens.... ☕

Address

823 E. Main Street
Floyd, VA
24091

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 12pm
Saturday 8am - 3pm

Telephone

+15407457338

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