Red Rooster Coffee Roaster

Red Rooster Coffee Roaster We source all of our coffee transparently, meaning we use Organic coffees for all of our blends and many of our single origins.

When our coffees are not Organic they are of premium quality and sourced directly from producers. Established in 2010, Red Rooster was created with the notion of roasting excellent coffee for the owner’s existing coffee house (Black Water Loft). Co-owners Haden Polseno-Hensley and Rose McCutchan soon found that their passion for carefully sourced and meticulously roasted specialty coffee was share

d by customers around the region. Today, Red Rooster is one of the country’s premier specialty coffee roasting companies. We source all of our coffee as responsibly as possible, meaning we use Organic and Fair Trade coffees for all of our blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In some cases we are even able to buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families. We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd. As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and health care to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community.

08/29/2026

Haden sat down with our Friend Mo from the Coffee Lab Blacksburg to discuss some of the many ins-and-outs for starting a coffee shop/cafe. If you haven't checked out our podcast yet, give it a go and let us know what you think!

So You Want to Open a Coffee Shop? | Red Rooster Coffee Podcast Ep. 13

08/29/2026

So you want to start a cafe? Full episode on YouTube! You’re not going to want to miss this one. #13

08/28/2026

Country music star Morgan Wade came to report the news about the Reckless Blend that we are so excited to be apart of, and learned the secret way to slurp coffee to identify flavor profiles. Fun fact, Reckless happens to be her favorite coffee in the world and you can try it today! ☕️ 🤘

Y’all. We need dog therapy today. 💔 To celebrate National Dog Day, we thought we’d share pics from Tony’s recent origin ...
08/26/2026

Y’all. We need dog therapy today. 💔 To celebrate National Dog Day, we thought we’d share pics from Tony’s recent origin trip to Colombia. Enjoy these amazing coffee pups. It’s what Dolly would have wanted.

08/26/2026
Y’all. We need dog therapy today. 💔 To celebrate National Dog Day, we thought we’d share pics from Tony’s recent origin ...
08/26/2026

Y’all. We need dog therapy today. 💔 To celebrate National Dog Day, we thought we’d share pics from Tony’s recent origin trip to Colombia. Enjoy these amazing coffee pups. It’s what Dolly would have wanted.

08/24/2026

Some coffees are fully saturated. 🥭☕️

Our new Kenya Karimikui Kirinyaga Washed is a top-grade Kenya AA, grown by smallholder farmers in the lush foothills of Mt. Kenya and carefully sorted into an exceptional microlot.

The cup is intensely sweet and fruit-forward, opening with dried mango before unfolding into notes of raspberry, golden raisin, and creamy mango lassi.

Bright. Juicy. Seriously sweet.

Kenya Karimikui Kirinyaga Washed • $32

Available now.

08/21/2026

Stoked to be working with Morgan Wade launching this amazing Reckless coffee blend! 🤘 ☕️

08/21/2026

Attn. Coffee Lovers, Nerds, Snobs and enthusiasts… check out our YouTube channel and subscribe for educational coffee content! Cheers ☕️

how many times have you thought about coffee today?
08/17/2026

how many times have you thought about coffee today?

Address

823 E. Main Street
Floyd, VA
24091

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 12pm
Saturday 8am - 3pm

Telephone

+15407457338

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