01/17/2019
Great example of why designing and crafting a logo is incredibly nuanced and complex, even though the end result is useful graceful, elegant, and beautifully simple. Simple in design is not easy, and logos are often the simplest in presentation, but the hardest to craft. Our logo design process takes several factors into account - embodying your business and offering, communicating and resonating immediately with your audience, serving as the cornerstone and foundation for your entire visual branding in all forms, and being able to successfully function in a multitude of marketing forms and mediums. In the end you have a logo that both you and your audience love, you know why it works, and you can effortlessly share your brand online and offline.
Read this post in French, German, Japanese, and Spanish. Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it. Firstly, it’s not change for …