Lure Raw Bar

Lure Raw Bar LURE is Nob Hill’s first true raw bar, serving fresh, sustainably sourced seafood with bold, big-city energy. It’s everything ABQ was missing.

Come for the oysters, stay for the vibe—bring your appetite for flavor and adventure. Created by MISSION WINERY

07/30/2026

🦪 Shuck yeah, Albuquerque… it’s voting season! 🦪

We’re going to shamelessly ask for your support… because if you’ve ever had an amazing time at LURE, we’d be incredibly grateful for your vote in ABQ The Magazine’s Best of the City!

If you’ve ever…
🦪 Slurped your first oyster with us.
🍸 Found your new favorite cocktail.
🐟 Devoured a seafood tower that was way bigger than you planned.
☀️ Spent an afternoon on our patio that turned into dinner.
😂 Said, “Let’s just get one more round…”

…then we’d love your vote!

Help us reel in a few awards:
🏆 Best New Restaurant
🐟 Best Seafood
🍹 Best Happy Hour
☀️ Best Patio
💡 Best New Business Idea
👨‍🍳 Best Chef — Chef Seth has poured his heart (and a whole lot of late nights) into making LURE something Albuquerque has never seen before. We’d love to see him recognized!

And while you’re casting your ballot, we’d be so thankful if you’d show some love to our sister restaurants too.

🍷 Mission Wine & Dine
🏆 Best Undiscovered Restaurant
🥂 Best Brunch
🥞 Best Pancakes
🍅 Best Bloody Mary
🍸 Best Local Distillery Cocktails
🍔 Best Green Chile Cheeseburger (seriously… if you’ve had it, you already know.)

🍸 Central Bodega
❤️ Best Romantic Restaurant
🍹 Best Craft Cocktail Bar
🍷 Best Wine List
🙌 Best Waitstaff
🥃 Best Bartender (Bryan’s got our vote too!)
🍽️ Best Place to Overindulge

We’re not a big chain with a giant marketing budget. We’re just a group of local people who love feeding Albuquerque and creating places where memories are made.

If we’ve ever been part of a date night, birthday, anniversary, celebration… or just a random Tuesday that turned into a great night out, we’d be honored to have your vote.

🗳️ Vote here:
https://www.abqthemag.com/best-of-the-city/

From the bottom of our hearts… thank you for believing in us, supporting local, and helping independent restaurants like ours continue to grow.

Now quit reading this and come let us shuck you a dozen. 😉🦪❤️

07/24/2026

🦪 Happy Hour is officially on the menu at LURE Raw Bar… and it’s one shell of a deal.

Whether you’re wrapping up the workday or looking for the perfect excuse to meet up with friends, we’ve got your afternoon covered.

🍸 Happy Hour
⏰ Monday–Friday | 4:00–5:30 PM
⏰ Saturday & Sunday | 12:00–2:00 PM

Here’s what you’ll be shucking into:

🦪 2-for-1 oysters & clams on the half shell
🔥 Half-price chargrilled oysters
🍷 Select wines by the glass – ½ price
🍺 $4 Steel Bender Kölsch
🍹 $2 off all signature cocktails and Oyster shooters!

Fresh oysters. Ice-cold drinks. The best happy hour in Albuquerque. What more could you ask for?

Grab your favorite people, claim a seat at the bar, and let us do the shucking while you kick back and enjoy the start of your evening.

📍LURE Raw Bar • Nob Hill • Albuquerque

✨ Happy National Caviar Day from LURE Raw Bar! ✨Some days call for oysters.Some days call for caviar.Today calls for bot...
07/18/2026

✨ Happy National Caviar Day from LURE Raw Bar! ✨

Some days call for oysters.

Some days call for caviar.

Today calls for both.

Celebrate National Caviar Day by indulging in one of the world’s most luxurious delicacies. Whether you’re pairing it with a fresh oyster, enjoying a classic presentation, or trying a caviar bump for the first time, there’s no better excuse to treat yourself.

We’re also proud to celebrate the day by supporting what matters. Chef Seth sources our caviar and seafood from sustainable producers because protecting wild sturgeon means future generations can enjoy these incredible flavors too.

So come pull up a seat at the raw bar, order a dozen oysters, add a caviar bump (or two), and make your day a little more indulgent.

Because life’s too short to skip the good stuff.

📍 LURE Raw Bar | Nob Hill
🥂 Fresh oysters. Sustainable caviar. A little luxury, whenever you want it.

07/18/2026

Your weekend called… it wants oysters. 🦪🍸

Trade the errands for a cocktail, swap the stress for seafood, and let us take care of the rest.

Whether you’re stopping in for a Lochness cocktail, tackling a Sinker Platter with friends, or just looking for the best excuse to slow down for a couple hours, we’ve got your weekend covered.

🍸 Refresh.
🦪 Recharge.
🌅 Relax.

We’ll be shucking. You just show up.
Happy Hour Sat & Sun 12-2

It’s Friday… why wait until tonight? 🍸🦪Start your weekend a little early at LURE Raw Bar and make happy hour the best pa...
07/17/2026

It’s Friday… why wait until tonight? 🍸🦪

Start your weekend a little early at LURE Raw Bar and make happy hour the best part of your day.

✨ Happy Hour
🦪 2-for-1 Chef's choice oysters & clams on the half shell
🔥 Half off ALL chargrilled oyster dishes
🍹 Great drink specials to wash it all down

Whether you’re escaping work, meeting friends, or just craving the freshest seafood in Albuquerque, we’ve got your table waiting.

📅 Happy Hour Hours:
Monday–Friday | 4:00–5:30 PM
Saturday & Sunday | 12:00–2:00 PM

Life’s better with oysters, cold drinks, and good company. Come kick off your weekend at LURE. We’ll be shucking. 😉

📍 Nob Hill • Albuquerque
3421 Central Ave. NE

🦪 We’ve got something to shuck about…Starting tomorrow, Friday, July 17, LURE Raw Bar is opening earlier so you can get ...
07/16/2026

🦪 We’ve got something to shuck about…

Starting tomorrow, Friday, July 17, LURE Raw Bar is opening earlier so you can get your oyster fix even sooner!

We will be opening at 4:00 PM weekdays for an all-new Happy Hour that’s honestly too good to keep to ourselves.

🍸 Happy Hour | Weekdays • 4:00–5:30 PM, Sat & Sun 12-2pm
🦪 2-for-1 Chef's choice oysters & clams on the half shell
🔥 Half off all chargrilled oyster dishes
🍹 Great daily drink specials

So clock out, grab your crew, and don’t be shellfish… bring someone with you. 😉 We’re shucking things up at LURE, and we can’t wait to kick off this new tradition with you! See you tomorrow at 4. 🌊🦪

📍LURE Raw Bar • Nob Hill • Albuquerque
3421 Central Ave. NE

Some of life’s best memories are made gathered around a table—with incredible seafood, great friends, and the freshest o...
06/26/2026

Some of life’s best memories are made gathered around a table—with incredible seafood, great friends, and the freshest oysters you’ll find anywhere in New Mexico.

Before our amazing LURE crew takes a well-deserved summer break, join us this weekend for one last unforgettable oyster experience. If you’ve been meaning to visit, now is the time to get your oyster fix!

🦪 One of our biggest oyster lineup of the season includes:

• Wild Choice – Prince Edward Island
• Riptide – Massachusetts
• Jolly – Massachusetts
• Fairhaven – Massachusetts
• Aphrodite – Washington
• Sea Cows – Washington
• Pickering – Washington
• Wildcats – Washington
• Barron Point – Washington
• Seastrickers – Washington
• Elds Inlet – Washington
• Orchid Point – Maine
• Norumbega – Maine
• Ninigret Nectar – Rhode Island
• Salt Bay – Nova Scotia

From the bold salinity of the Pacific Northwest to the sweet, buttery oysters of New England and the Maritime provinces, there’s a flavor profile for every oyster lover. Whether you’re comparing East Coast to West Coast or discovering a new favorite, this is a lineup you won’t want to miss.

Pair them with one of our handcrafted cocktails, a crisp glass of wine, or an ice-cold beer, and let us create an evening worth remembering.

Come make one more memory with us before we close for our summer break. We can’t wait to shuck for you one last time before we recharge and come back even better.

See you this weekend at LURE Raw Bar! 🦪❤️

Happy Mother’s Day from all of us at Lure. 🦪🌊Today we’re taking the day off to celebrate the incredible mothers, grandmo...
05/10/2026

Happy Mother’s Day from all of us at Lure. 🦪🌊

Today we’re taking the day off to celebrate the incredible mothers, grandmothers, wives, and mother figures who keep our worlds spinning. Lure will be closed for Mother’s Day so our team can spend time with their families and the women who raised them.

We hope your day is filled with great food, laughter, love, and maybe a little champagne. Thank you for being part of our Lure family and supporting us along the way.

Have a beautiful Mother’s Day — we’ll see you back at the raw bar soon.

Address

3421 Central Avenue Northeast
Albuquerque, NM
87106

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