Asda

13/10/2026

Turns out we're quite the spectacle. 👓
90% of Which? respondents said we're good value. Making us a Which? Recommended provider. 🎉
Excuse us while we admire this achievement from every angle. 🤩✨

13/10/2026

As part of the celebrations for the 30th anniversary of our Tickled Pink breast cancer charity campaign Sam is taking on a "triple no ni**le challenge" to raise awareness and inspire people to check themselves.

At 19, Sam was diagnosed with Hodgkin lymphoma and underwent chemotherapy and radiotherapy to her chest. While the treatment saved her life, radiotherapy increased their risk of developing breast cancer later in life. She underwent a risk reduction double mastectomy in April 2025 and says that for her, it was the right decision. Now 32, she has tackled the London Marathon, Chase the Sun, a 205-mile cycle ride between sunrise and sunset, and a two-mile Swim Serpentine challenge in London – raising money for our charity partner CoppaFeel!. Sam took on all of her three challenges topless to start conversations, challenge perceptions and show that her body is strong and valid.

She said: "It's liberating! I'm doing them all topless to show off the scars. I want people to be able to advocate for themselves, go to the GP and, seeing my chest, think, 'I should probably check my chest, there's a bit of a lump, go get it checked out. I don't want to get scars like that.' I think it's beautiful, this survivor's body I live in and I'm really proud of it. But I know there'll be some people that feel differently, they might see that and go "I should get that little lump checked" and that's what I'm doing. I've lived through all that rubbish so that I can try and turn it into something good. I wanted to do something bold and brave and give people an opportunity to see it."

Sam also has a message for Asda customers: "Happy 30th birthday to Tickled Pink. What you guys have been doing over the years is amazing. I've been seeing that messaging since I was a kid and you know when Asda turns pink everybody knows about it. It's such a great platform to raise that awareness and raise that message and get people checking their chests and advocating for themselves and raising money for vital things like Breast Cancer Now and everything they do and CoppaFeel! and everything they do. So thank you, thank you, thank you, thank you!"

13/10/2026

Turns out we’re quite the spectacle. 👓

90% of respondents said we’re good value. Making us a Which? Recommended provider. 🎉

Excuse us while we admire this achievement from every angle. 🤩✨

12/10/2026

The ideal chocolate for the millennials perfecting that bedtime routine 😴🍫

11/10/2026

This Tickled Pink, the besties that bake together, stay together 💗🍪

In need of weekend plans? Pick up one of our Bake Some B***s Biscuit Kits in store, and get the GC together. Quality time 🤝 spreading awareness 🎀

11/10/2026

"Being a man and hearing the words 'you've got breast cancer' is a proper, proper shock" – the words of Asda customer Darren, who's a big advocate for our Tickled Pink campaign.

Darren is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel!. He's always happy to chat to customers and colleagues about his experience and offer advice to anyone who needs it. He was diagnosed with grade two invasive ductal cancer in June 2023 after his wife Fiona felt a lump in his chest when he was lying down. She is registered blind and has a heightened sense of touch.

Darren said: "It was just a massive shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen. I think in a way I've been really lucky as from finding my lump to my op it was only six weeks. I am one of the very lucky few who haven't had to have chemotherapy or radiotherapy, I'm just on Tamoxifen for five years."

Asda Cannock community champion Sue said: "It's great having Darren at our events, where he's able to give a male perspective on breast cancer. It really brings it home that breast cancer doesn't discriminate, both men and women can get it."

10/10/2026

"Breast friends" Julie, Helen and Pauline from Asda Thornaby are at the heart of the store’s Tickled Pink activity as it celebrates its 30th anniversary. 🎀

They've all had breast cancer and, after recovering well, are using their own experiences to help customers and colleagues recognise the signs and symptoms of breast cancer – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! in the process. 💗

Helen said: "Tickled Pink is amazing and I feel proud to be involved. For me it's all about community spirit and raising awareness and it's come such a long way in 30 years. I hope in the future that everyone will be able to survive breast cancer. Early diagnosis is the key and that's what Tickled Pink is all about.

09/10/2026

💗 This year, Sam took on running, cycling and swimming challenges to help raise awareness for CoppaFeel!

After being diagnosed with cancer at 19 and later undergoing a double mastectomy, Sam chose to celebrate her body and encourage others to know their normal.

We're honoured that Sam shared her story as part of Tickled Pink.💕

09/10/2026

The Tickled Pink awareness posters displayed in our St Leonards-on-Sea store played a huge part in our colleague Donna's decision to check herself – and when she did she found a small lump in her breast which turned out to be cancerous.

Seeing those reminders every day helped her to recognise what to look out for and encouraged her to take action. In August last year Donna, who's 46, found a tiny lump, less than a centimetre, just under her ni**le. At first, she thought it might be a harmless cyst, something that would disappear on its own, but after a few days it remained so, with a gentle nudge from her partner, John, she made the decision to visit her GP. A mammogram and biopsies were carried out, and within three weeks she found out she had Stage 1 breast cancer. In October, she underwent a full mastectomy, along with the removal of four lymph nodes under her arm, and then started chemotherapy. She's since made a great recovery and has returned to work.

Donna said: "My mum had breast cancer at about the same age as me so I was kind of aware, but I'm one those people who think everything's okay and never go to a doctor. I see all the Tickled Pink stuff at work every day. The posters are everywhere, even the toilets. You can't miss them. Their message worked as it made me very aware, and so I thought I'd better check myself. I'd like to think that a lot of our customers are seeing the messages too and checking themselves. The earlier you catch things, the easier it is to deal with it. Thankfully I caught mine early, so it was relatively easy to get rid of.

"Tickled Pink is a great charity and it's brilliant in raising awareness. I've always supported Tickled Pink in the store and worn the T shirts, we all do here. Our community champion Wendy always makes sure we are up for it."

08/10/2026

🤝 us when the news is unexpectedly excellent 🎀🥤

08/10/2026

🚨PSA: The iconic pink Diet Coke cans are BACK 🚨
And with a minimum of 10% of the price of every Tickled Pink product sold going to Breast Cancer Now and CoppaFeel! , every sip supports a great cause*. 💕

*10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 & SC045970). This will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

08/10/2026

The Christmas Food to Go leaflet is here. ✨🤩

🎄Exceptional Free Range & Corn-Fed Norfolk Bronze Turkey (serves 6-8) £8 per kg
🎄Exceptional Aberdeen Angus 30 day Matured 4 Bone-in Rib (serves 11-14) £20 per kg
🎄Exceptional Prawn Platter (serves 4-6) £20
🎄Exceptional Ultimate Cheeseboard (serves 4-6) £17
🎄Vanilla Reindeer Cheesecake (serves 10) £7.25

07/10/2026

On Wednesdays we wear pink. This October, we're shopping pink too. 💕🛒

This Breast Cancer Awareness Month, 500 pink trolleys in selected stores are helping make breast awareness part of the everyday, with QR codes linking to chest-checking information and the Tickled Pink Pledge. Don't forget to keep an eye out in store for selected products - money raised goes to our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! 💗

06/10/2026

Demure. Mindful. Freshly delivered from the pumpkin patch. 🎃
Popping up in your nearest store now 🛒

29/09/2026

We have said goodbye to two exceptional colleagues.

Lilian, Customer Service Manager who has been with Asda for 18 years, is leaving to enjoy more holidays and decorating.

Then we have our wonderful checkout runner Debbie, who has been with Asda for 25 years, she too is going to enjoy more holidays. We wish you both happiness and hope you enjoy your retirement ladies. You really will be missed. Good luck.

- Debbie, Asda community champion

21/08/2026

So I did my first ever in store fundraiser for Tickled Pink.

I had a tombola, afternoon tea with a twist, merchandise and loads of fun. I raised a fabulous £250.76, for which I would love to say thank you to my colleagues and my wonderful customers of Asda Dagenham. So much fun, I forgot to take pictures, apart from one!!! Here’s to many more!- Debbie, Asda community champion

07/08/2026

We say goodbye to our Graduate Store Manager Archie. He has only been at Dagenham a short time but has made a massive impact. He is going off travelling to Sweden and we wish him all the luck and safe travels.

– Debbie, Asda community champion

15/07/2026

I had the utmost pleasure in being invited to Baby Zone, a drop-in club for families and the little ones up to the age of 5.

It’s a non-profit organisation which relies on donations and grants from local organisations and authorities.

They offer a range of different activities from soft play, reading, maths, massage and even dinky medics. It’s not only a safe space for children, but also a place where parents get to interact with their children but also make friends with other parents. When I went it was classed as a quiet day with only 142 families or 324 people! I felt humbled, overwhelmed and in awe of what these people do to create such a great, happy safe space for families and it’s all completely free.

I’d like to thank Heena, Carly, Claire and team, including Stitch for making me feel so welcome.

- Debbie, Asda community champion

10/07/2026

Thank you to our eight long serving colleagues who have clocked up more than 220 years of service with Asda between them!

Sue and Linda, who work on chilled, have been at our store for 35 years, while Shirley (George), Carol (home shopping), Lynn (George), Harbinder (checkouts), Debbie (checkouts) and Debs (community champion) who have all worked here for 25 years.

They joined other long serving colleagues from the region at the Big Asda Celebration held at Hunton Park Hotel in Kings Langley. We hope they all had a great day.

– Debbie, Asda community champion

20/04/2026

A very happy retirement to home shopping picker Pauline.

Everyone at Asda Dagenham wish you well. Enjoy your lie-ins Pauline. Thank you for your service.

– Debbie, Asda community champion

15/04/2026

Kristel and Kim from Mitchell's Miracles Neuroblastoma Charity came into store to raise some much-needed funds.

The charity raises funds to help families through financial burden whilst their children are suffering from Neuroblastoma, a rare cancer affecting children.– Debbie, Asda community champion

07/04/2026

Hi my name is Debs and I have worked at Asda Dagenham for 24 years.

I have recently become community champion and I’m ready and up for the challenge, although still learning.

I’m married, 2 children, 1 grandchild, dog, cat and 2 grand bunnies. Love my garden, praying and planting and my favourite colour is hot pink.

25/07/2022

We're always happy to help.

Colleagues at our Dagenham store have been rallying round to help the families who've lost their homes and possessions in the devastating fires during the heatwave.

The store's community champion Gemma came in on her day off to arrange £5,000 emergency funding from the Asda Foundation which bought food, bedding and clothes to residents of Ballards Road in Dagenham and in nearby Wennington whose properties were destroyed by out-of-control field fires. The store also donated water to firefighters tackling the blazes. Gemma said: "It's been absolutely heartbreaking – you just can't comprehend how this sort of thing can happen in your community, on your doorstep. It's just unthinkable. I'm just so glad that I was able to do something to help." Read more here: https://bit.ly/3b1X04C

13/06/2022

I’ve been Asda Dagenham’s community champion for over six years now – and I can’t see myself ever wanting to leave the role!

I really enjoy every aspect of the job, especially going out and meeting new people in my local community who are doing lots of wonderful things, and together we really help make a difference. Some days it may be 100 people we help through a project and then the next it may be a small group of six children who I help read to. The variety of the job keeps it really interesting, as well as meaning that I learn about different topics and charities I normally wouldn't hear about. Every week I have the ability to go out and do something different and go home with a happy fulfilled heart by completing my job!

– Gemma, Asda community champion