10/06/2026
I still remember that day standing in the supermarket aisle, staring into the freezer full of ice cream.
There were so many options, but somehow they all felt the same.
I kept thinking about the flavours I grew up with in Saudi Arabia. The flavours tied to family gatherings, celebrations, hospitality, and home.
And I remember feeling disappointed that I couldn’t find those memories anywhere.
That was the moment something shifted.
I stopped wishing those flavours existed and started imagining what it would look like to create them myself.
Not just as ice cream, but as stories people could taste.
Years later in 2019, that idea became .
And every time someone tells us a flavour reminded them of their childhood, their homeland, or someone they love... I know that moment in front of the freezer changed everything ✨
Planning a wedding or event? DM us “FLAVOURS” to book our ice cream cart 🍦