The Stand

The Stand Mobile food cart located in Wilmington, De. We travel to you as well!

06/03/2026

PART 2: People Laughed When I Said I Was Starting a Hot Dog Business 🌭

After graduate school, I knew I wanted to build something of my own.

At first, I thought it would be a group home. Then I started planning a young women’s retreat and needed a way to raise money. So I started selling food platters.

What surprised me wasn’t just that I raised the money.

It was realizing how much money I could make by selling food.

That experience sparked a thought:

“What if I started a food truck?”

There was only one problem.

When I started researching food trucks, I learned they cost anywhere from $50,000 to $100,000. At the time, that wasn’t realistic for me.

Then, while walking the boardwalk in Virginia Beach, I saw a man selling hot dogs from a cart.

That moment changed everything.

I went home, researched hot dog carts, and realized I could actually afford one.

When I started telling people my plan, a lot of folks laughed. They didn’t understand the vision.

But I did.

In 2017, I purchased my first hot dog cart.

In July 2018, The Stand DE officially opened for business.

And during my first season, I made over $10,000 in less than 90 days.

The lesson?

Everybody won’t understand your vision. Some people won’t see it until after it works.

Keep going anyway.

Part 3 coming soon...

06/03/2026

PART 1: Before The Stand DE 🌭

Most people know me as the owner of The Stand DE.

What many don’t know is that my entrepreneurial journey started long before the food truck.

Between the ages of 10 and 14, I worked at my family’s business, Cheryl’s Water Ice, on 27th & Market Street in Wilmington. That experience taught me more than how to serve customers. It taught me responsibility, community connection, and the value of earning my own money.

Looking back, I realize that experience planted seeds that would later grow into The Stand DE and the workforce development programs we offer today.

This is Part 1 of my story.

For those who remember Cheryls Water Ice, drop a 🍧 in the comments.

Circa 2019Just a girl with a cart and a dream!We’ve come so far2 carts1 trailer40+ kids trained through our workforce pr...
06/02/2026

Circa 2019

Just a girl with a cart and a dream!

We’ve come so far

2 carts
1 trailer
40+ kids trained through our workforce program

& we haven’t even touched the surface!

Thanks for holding me down yall so much more to come!

Cheers to year 8!

Allow The Stand De to cater your next meeting!We options! Let’s see how we can serve you!!
06/02/2026

Allow The Stand De to cater your next meeting!

We options! Let’s see how we can serve you!!

Address

W 24th Street
Wilmington, DE
19802

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