04/12/2026
Hello! April 12, 2026! This is our Sweet 16. 🍦✨
Sixteen years of scoops, stories, and the kind of magic that only happens when people come together around something sweet.
And here we are, ready to have a birthday party to celebrate. And this is what I (Marissa!) feel: gratitude. Wild, full-hearted, can’t-stop-smiling gratitude. 🎉
To our guests, our staff, our growers, our partners, our alums, and the kids who fell into this space and claimed a piece of it. You are not just part of the story. You are the story.
We built Sweet Peaks on a simple belief: ice cream creates space. For joy, for connection, community and for the moments that matter: bike rides, lake swims, school celebrations, or a Tuesday that just needed something good. We don’t need it. But boy, it makes life pretty great. 🙌
This year we’re welcoming scoop staff born in 2010, the same year we opened our doors. 🤯 This story keeps getting written by people we haven’t even met yet.
Every community we call home – Missoula, Whitefish, Bozeman, Kalispell – has welcomed us in and made space for something real. For you. For your people. And honestly, for me too. They didn’t just support Sweet Peaks. They shaped it.💛
Serving scoops and love to you, sharing this magic with you — that has been the very best part of the last sixteen years. And I cannot wait for more. 🍦
What does Sweet Peaks mean to you?
The smell of a waffle cone. The cold on your tongue after a long hike. The sound of your kids losing their minds over sprinkles. The taste of a flavor that took you somewhere unexpected.
That’s the story. Your story. I would love to hear what it is and what it means to you. Drop it in the comments. Tag someone who’s part of your Sweet Peaks story. 💛
Here’s to Sweet 16. 🎉
— Marissa, Founder & Creator, Sweet Peaks Ice Cream