What the Grill & Fireplace

10/03/2026

🔥 LOOKING FOR A PREMIUM BUILT-IN GRILL WITHOUT THE ULTRA-PREMIUM PRICE TAG? 🔥

TrueFlame is making a strong case for what a premium outdoor grill should deliver in 2026 — durable construction, versatile cooking, excellent heat control, and features you’ll actually use.

The TrueFlame TF Series offers:

🔥 #304 stainless steel construction
🔥 14,000 BTU cast stainless steel burners
🔥 Heat zone separators for multiple cooking temperatures
🔥 Interior halogen lighting & exterior LED controls
🔥 Infrared rotisserie burner on 32” & 40” models
🔥 Available searing, griddle, smoking & rotisserie accessories
🔥 Gold Standard Lifetime Warranty

TrueFlame’s latest comparison also takes a closer look at how its grills stack up against premium brands like Blaze, Lynx and Alfresco — and how choosing the right grill can leave more room in your outdoor kitchen budget for refrigeration, storage, side burners, prep space and more.

At What the Grill & Fireplace, we can help you design the entire outdoor cooking space around the way YOU cook.

👉 Read the full article:
https://www.trueflame.com/blog/best-premium-built-in-grill-2026-how-trueflame-compares-for-everyday-outdoor-cooking

📍 1026 Appleton Way, Leland, NC
📞 910-399-1262

Stop by the showroom and check out TrueFlame for yourself!

Best premium built-in grill 2026: See how TrueFlame compares in performance, features, price, and value for a complete outdoor kitchen.

09/13/2026

09/11/2026

🔥 COMING SOON TO OUR SHOWROOM! 🔥
Something VERY different is coming to What the Grill & Fireplace…
Introducing Escea Electric Fireplaces — and honestly, calling them “electric fireplaces” doesn’t do them justice.
This ain’t grandma’s electric fireplace. 😎
The realism. The flame. The design. The technology.
Escea is in a class of its own.
And we’re proud to be the exclusive Escea showroom in the area.

👀 Coming soon…
You’re going to have to see this one in person to believe it.

🔥 What the Grill & Fireplace
Your destination for grills, fireplaces & outdoor living.

Warning: this is the most realistic electric fireplace I've seen in...

09/07/2026

https://www.trueflame.com/blog/how-to-protect-stainless-steel-grills-in-coastal-and-harsh-climates

Learn how to protect stainless steel grills in coastal and harsh climates — from smart placement and daily care to rust treatment and seasonal maintenance.

09/04/2026

09/04/2026

https://lnkd.in/p/eYE-KCVX

I’m pretty stoked to share that the Escea LR Series has been named a finalist in the Industrial Design category of the Best Awards. For the last 28 months I’ve been working at Escea Fireplace Company as their artist and fuelbed designer, working alongside some very talented engineers to bring ou...

09/04/2026

🔥 RAISE YOUR GRILL GAME THIS WEEKEND! 🔥

Tired of the same old salt, pepper and hope for the best? 😂

Come see us at What the Grill & Fireplace.
TASTE BEFORE YOU BUY from our HUGE selection of 130+ rubs & sauces! 🌶️🥩🔥

We’ve got enough flavor to make your grill the most popular place in the neighborhood. 😎

Come hungry. Taste a few. Leave with your new secret weapon. 🤫

🏆 SCORE BIG. GRILL BIGGER.

🔥Stop by. Taste something. Grill something. Repeat. 🔥

📍 1026 Appleton Way NE, Unit 110, Leland, NC 28451
🕙 Tuesday–Friday: 10–5
🕙 Saturday: 10–3
🚫 Closed Sunday & Monday

09/01/2026

🔥🔥 HUGE CLEARANCE SALE 🔥🔥
It’s time to make room for NEW inventory at What the Grill and Fireplace!
We’re clearing out select display models, grills, smokers, fire tables at BIG savings.
Featuring select products from brands like:
🔥 Recteq
🔥 Big Green Egg
🔥 Napoleon
🔥 Broil King
🔥 And more!
⚠️ Display models and clearance items are limited quantity and available while supplies last — once they’re gone, they’re gone!
📍 What the Grill and Fireplace
1026 Appleton Way NE, Suite 110
Leland, NC 28451
Come see us and score a great deal before the best items disappear!

08/29/2026

LIFT THE LID FOR BRAY — RAIN OR SHINE! 🔥

Join us as we come together to support Bray during his fourth battle with cancer. Enjoy great barbecue, support a wonderful cause, and help show Bray and his family that they are not fighting alone.

🌧️☀️ The event is happening rain or shine!

📅 Saturday
⏰ 10:00 AM–3:00 PM
📍 What the Grill and Fireplace

Every donation and show of support makes a difference. Come hungry, bring your friends and family, and help us Lift the Lid for Bray!

08/28/2026

TOMORROW IS THE DAY FOR THIS GREAT EVENT!

LIFT THE LID DAY + BBQ FOR BRAY + HUGE CLEARANCE SALE!

Join us at What the Grill & Fireplace on Saturday, August 29, 2026, from 10:00 AM–3:00 PM for Recteq Lift the Lid Day — and this year, we are making the day even bigger!

Come see the largest display of Recteq grills in the area, featuring 8 different models on display. Explore the lineup, compare features, and find the perfect grill for your backyard. Take advantage of Recteq Labor Day Sale!

🚨 HUGE CLEARANCE SALE 🚨

We’ll have select items marked down for clearance, giving you a chance to score some incredible deals while supporting an important cause.

❤️ A PORTION OF SALES FROM SELECT CLEARANCE ITEMS WILL GO TO BRAY AND HIS FAMILY. ❤️

At just 17 years old, Bray is battling cancer for the FOURTH time. After years of treatments, surgeries, and countless hospital visits, he continues to face this fight with incredible courage and determination.

We’re coming together as a community to let Bray and his family know they’re not fighting alone.

🔥 Dan’s Grillhouse will be joining us and firing up the smokers, serving some incredible BBQ for the cause.

❤️ Donations for Bray and his family will also be greatly appreciated to help with medical expenses, travel, and everyday needs during this challenging time.

Come hungry. Bring your family and friends. Check out the largest recteq display in the area featuring 8 different models. Shop the HUGE clearance sale. Enjoy some great BBQ. And most importantly, help us rally behind Bray.

📅 Saturday, August 29, 2026
⏰ 10:00 AM–3:00 PM
📍 What the Grill & Fireplace
1026 Appleton Way NE, Suite 110
Leland, NC 28451
📞 (910) 399-1262

EAT BBQ. SHOP LOCAL. SEE THE LARGEST RECTEQ DISPLAY IN THE AREA. SHOW SUPPORT. HELP BRAY KEEP FIGHTING.