Serve Yourself Now - SYN

01/16/2024

What is your biggest struggle when it comes to making a drink list?

01/03/2024

A breakdown of what it is we do.
https://serveyourselfnow.com/
If you want our help.

https://serveyourselfnow.com/free-stuff/
If you want to see some of our work.

01/03/2024

Improve Your Restaurant

11/02/2023

Another day, another restaurant floor, another round of bottles! How is everyone doing getting ready for the holiday season???

10/25/2023

Working on Australia.

Needed a break.

Here's a flashback: Bordeaux. Old school, but such a good one!

I wanted to write an article about how I go about working on a wine region/subject. Maybe someone out there is similar to me, and it can help them work through their ideas/challenges/goals. When I’…

10/19/2023

Another day, another 30 minutes working out our next study guide. Champagne. This one is gonna be a big one!

09/12/2023

One of our favorite articles. Comment below with your favorite!

08/15/2023

This is always a fun one:

A quick shout out to Syrah.

Well, why would we? Syrah can be light, lean, but beautiful with floral high tones. They can also be big, burly monsters. Let’s dive in a bit… Negative points: -The secondary notes in Syrah can bec…

08/10/2023

It has been awhile, but this is still one of my favorite articles.

I love these foundational pieces. Without this, you don't stand a chance. With it, anything is possible.

“Let’s be honest: abstract notions of wine are not what we want. We want a way to turn abstract ideas into money. That’s why it is called the wine business after all.”

08/08/2023

One of our favorite things to share: All of our info in one place, easy to access.

Did you know, we usually post Monday/Wednesday/Friday, so there is always more tactical advice coming your way. Follow us, and together we can learn and grow!

Syrah, Why Would We Drink You? Find a quick run down of 1) how you should think about Syrah/Shiraz, and most importantly, how to turn bottles into sells, HERE. Understanding Structure Keeping Sweet…