06/11/2026
I've been asked a lot over the years what framework I use when I'm designing a menu.
Honestly, it comes down to one question.
Does this build Ojas, or deplete it?
Ojas is the Ayurvedic term for vital essence. The deep reserve that determines your immunity, your energy, your resilience. It's what good food builds over time. And it's what the wrong food; even technically "healthy" food, quietly drains.
Once that question is the first one you ask, everything else falls into place. Trends don't matter. Labels don't matter. What matters is whether the food you're putting in front of people is building something in them or taking something away.
I use this framework for every culinary program I assess; for retreat organizers, corporate dining, hospitality brands, anyone who is serious about what their food is actually doing.
If you want to know how your current menu measures up against it, DM me the word CONSULT.
45 minutes. We look at your program together. No pitch. No obligation. Just clarity on where you stand and what's possible.
π© DM CONSULT to start the conversation.