02/09/2024
We are proud to announce a groundbreaking marketing and promotions campaign designed to connect Island Car Rentals Limited, Jamaica's top car rental company, with the Jamaican diaspora in the US.
This innovative campaign, featuring the beloved Jamaican comedian Oliver Samuels, aims to weave the vibrant threads of Jamaican culture into the hearts of the global community through a series of engaging commercials, insightful interviews, and dynamic sponsorships across radio, digital, and social media platforms.
Since its inception in 1973 with just fifteen vehicles, Island Car Rentals has grown to boast a fleet of over 1,400 late-model vehicles, offering a wide range of services including chauffeur services, airport transfers, and long-term rentals, solidifying its position as the premier choice for car rental services in Jamaica.
The collaboration leverages Pat Montague Marketing & Promotions expertise in media and marketing, along with Oliver Samuels' charismatic appeal, to engage the Jamaican diaspora and reinforce the strong cultural and emotional connections they hold with their homeland.
Nichole Brackett Walters, Chief of Marketing, Communications, and Customer Experience at ICR Holdings Limited, expressed excitement about the partnership, highlighting the shared goal of amplifying Island Car Rentals' presence and fostering a sense of community among Jamaicans worldwide. With numerous accolades under its belt, Island Car Rentals is committed to showcasing its exceptional services and comprehensive vehicle offerings to an international audience.
This campaign represents a significant step towards enhancing the brand's visibility and appeal, ensuring that both travelers and locals alike have access to a seamless and unforgettable car rental experience.
