10/11/2026
Texture is the new flavor.
Nearly half of consumers now rank texture as equally important as flavor. For younger buyers it goes further: 75% of Gen Z and 80% of Millennials say texture defines their cravings. (Nestlé USA, 2026 Food & Beverage Trends report).
You can see it in the candy aisle. Freeze-dried crunch, popping gummies, layered chocolate bars and chili-dusted swicy gummies. The launches getting attention are treats you experience, not just taste.
Our latest article breaks down what’s driving the multi-sensory candy revolution, from gummies and chocolate to beverage and dessert flavors, swicy profiles, functional candy and candyceuticals.
Read the full article: https://flavordynamics.com/multi-sensory-candy/