Novarow Crumb Co.

08/17/2026

A little behind-the-scenes cinnamon roll magic from our kitchen. ✨🤎

There’s something so satisfying about watching these go from freshly baked rolls to swirls of cream cheese frosting and finally tucked into their boxes ready to head home with you.

Every batch is made from scratch, made fresh, and made in small batches right here in Sellersburg. 🌿

Whether you find us at a farmers market, place a pre-order, or need something sweet for an event — we’d love to bake for you!

The Novarow Crumb Co.
Made with love and a little bit of magic. ✨

08/15/2026

✨ A Little Saturday Plot Twist ✨

Our plans for today may have changed, but the dough was already made… and around here, we don’t let perfectly good cinnamon roll dough miss its chance to become something magical. 🤎

So that means SURPRISE CINNAMON ROLL DROP! 🍂✨

I have a limited number of freshly baked cinnamon rolls available today — made from the dough we had prepared for our event.

🤎 Fresh baked
🌿 Small batch
✨ Made with love & a little bit of magic

Available while they last! We have 10 Four packs of our giant pillow soft cinnamon rolls. These are loaded with a gooey cinnamon filling and topped with a creamy cinnamon icing.

Perfect excuse for a cozy Saturday treat, a slow morning tomorrow, a special treat for your kids who just went back to school or a box to share with someone you love. 🤎

Comment below or message The Novarow Crumb Co. to claim yours!

And thank you, as always, for helping this little family bakery turn unexpected changes into something sweet. ✨

08/14/2026

We hit 1K on tiktok and would love to reach our community through FB as well!

08/03/2026

We are so excited to show you all what we have been working on!!

🚨 SELLERSBURG—WHAT ARE YOU DOING THIS SATURDAY NIGHT?! 🚨

Because the Speed Park Artisan & Farmers Market is popping up with 30+ AMAZING VENDORS this Saturday and we’re bringing the GOODS!

🥖 Some of your favorites, Wicked Breads and Treats and Novarow Crumb Co., are bringing the sourdough goodies!

🥔 Dude Food is bringing the SPUDS, while Pups & Cups will keep you cool with fresh-squeezed lemonade and dirty sodas! Agua Frescas will keep you cool with their drinks.

🥩 Looking to stock the freezer? Hammack Farms has the BEEF!

🌿 All of our fellow plant lovers need to check out JK Nursery and Farm, Gayfeather Gardens and The Propagation Station for all your plant needs!

🍉 Poff Family Market will be bringing the produce—including those delicious Jackson County melons!

🍂 Ready to start dreaming about fall? Brighten My Day Candles and Lantern Lane Candles LLC will have all those wonderful fall scents that make you want to grab a blanket and pretend it isn’t still 90 degrees outside!

🍪 Dipped Daydreamss and Dough Crazy for Cookies have your sweet tooth covered with cake pops and cookies!

💐 Country Meadows will be bringing their gorgeous fresh flower bouquets!

🧺 We’re also excited to welcome Hallelujah Homestead for the very first time! They’ll be bringing their fabulous handmade laundry detergent, dishwashing liquid and more!

And that is only a little taste of what you’ll find among our 30+ vendors! We have 3D Printed Items, Crocheted Crafts, Handmade Jewelry, Wreaths, and more!!!

📅 THIS SATURDAY — August 8
⏰ 5:00–8:00 PM
📍 Speed Park | Sellersburg, Indiana

Come hungry. Bring your shopping bags. Grab your friends and family. Then spend the evening eating, shopping and showing some BIG love to our local farmers, makers, bakers and small businesses! ❤️

👇 Now tell us: What are YOU shopping for at the Pop-Up Market?