09/30/2026
☕️ National Coffee Day.
This is going to sound SO sappy and lame and stupid and I agree with you 100% even as I write this, but coffee is more than just a drink to me. Hendy’s will be turning 9 years old this December, which means this is technically its 8th National Coffee Day, and today I got to take a moment and reflect on where we’ve been for the last 8 NCDs (National Coffee Days abbreviated. Cool kids abbreviate stuff. Otherwise known as CKAS. Definitely a thing).
The first big Hendy’s project was our shirt sales to promote our subscription box, Hendy’s Coffee Box, which we used to get our name and reputation as coffee professionals out in the world. We worked with local roasters around Arizona (shoutout to Bergies, Novela Coffee Roasters, and Village Coffee Roastery for being the first ones who actually believed in us and trusted us to talk well about your beans). Eventually we added another leg to the business, bought a roaster, and launched Hendy’s Coffee Roasters to sell our own coffee. Sold bags, saved up, roasted more, and added Hendy’s Coffee Cart to the family. Obviously this is a very broad overview, and not all projects were successful. Perhaps for our birthday I’ll go through all of the failed legs of the business (I had a podcast like a true coffee snob for a hot minute before podcasts were cool. Which is coincidentally also something only coffee snobs say.) But that’s life, it’s success and failure. Today is about celebration 🎉
I know we have a long way to go, but I’m so proud of how far we’ve come (SOMEONE STOP ME THIS SOUNDS SO LAME READING IT OUT LOUD, IT’S TRUE BUT UGH IT’S SO CLICHE).
To everyone who has supported us from the first t-shirt to the most recent roast: Happy National Coffee Day ❤️☕
- Sam Hendy