Chef Jim Shirley

06/08/2026

When the grilled cheese is too good to resist a bite before you snap it. 😬🥪

06/08/2026

Did you know we have a new Live Cam at North Beach Social? You can check out the weather and traffic anytime from our spot at the south end of the Hwy 331 bridge. Thanks Panhandle Weather!

Live weather and camera updates from Santa Rosa Beach, FL

06/08/2026

Thank you SoWal for sharing our June Live Music Lineup! We're excited to continue the month with so many talented musicians and groups onstage at North Beach Social!

Check out the schedule here or on our website:
https://sowal.com/story/live-on-the-bay-impressive-music-calendar-on-the-beach-at-north-beach-social

05/25/2026

Wishing you all a Happy Memorial Day from all of your friends at Jim Shirley Enterprises! Today, we honor and remember the brave men and women who made the ultimate sacrifice for our freedom. We hope you enjoy the day surrounded by family, friends, and great food! 🇺🇸⁠
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05/23/2026

05/22/2026

“While many know Chef Jim Shirley as one of the most successful business owners in South Walton, few truly know the quiet, humble heart behind the apron. He doesn’t seek the spotlight for his generosity, but Jim is a cornerstone of our SoWal community, working tirelessly behind the scenes to lift up those around him.

Whether he is hosting events, making special appearances, or donating his time and resources to local nonprofits, Jim’s presence is woven into the very fabric of South Walton’s charitable spirit. He is the kind of leader who leads by example, offering help without fanfare. We are lucky to have his talent in the kitchen, but we are even more fortunate to have his character in our community.”

Thank you so much to SoWal.com for these kind words and publishing a story on our team’s community efforts. We truly love living and working here in our Gulf Coast area and seeing the tremendous support so many nonprofits bring to children and families in need, supporting artists and school, and making a difference in many lives. We are so proud to be part of it.

And, of course, a big shoutout to our events coordinator Brianna Anderson and our amazing team for all you do, day in and day out!

Read the full story:
https://sowal.com/story/culinary-pioneer-and-community-cornerstone-chef-jim-shirleys-mission-of-generosity

05/07/2026

🌺 North Beach Meets the North Shore 🏄🏽‍♂️
Join us on Saturday, May 9 for a traditional Luau Pig Roast starting at Noon!

The BBQ Pig Roast will be carved up onsite and offered as a plate or a taco. Sides to include Hawaiian Macaroni salad and vegetable skewers.

🎶 We will have music, including Jordan Chase from 6–9 PM.

🍹🚲️ Patron will be out that day with their Margarita Bike from 1–3 PM so guests 21+ can whip up their own drinks!

04/29/2026

Our 1st annual Battle of the Bartenders competition was a hit! We loved seeing all the creativity from our bartenders & tasting their crafted cocktails. Congratulations to Julie for winning the K**b Creek award with her bourbon drink, the Gulf Creek Cooler, and Allie for winning the El Tesoro award with her tequila sour drink, the Hibiscus Siren! They'll both be hitting all our restaurant menus soon!⁠
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Did you attend? Comment your favorite drink below!

04/27/2026

Our First Annual Battle of the Bartenders Competition is tomorrow & we are SOLD OUT! Meet all the competitors from Great Southern Cafe, Farm & Fire, North Beach Social, and The Bay. Looking forward to fun & friendly competition with some delicious and creative cocktails!⁠ 🍹⁠
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Comment below who you think will win!