08/24/2026
Illustration, Brand Identity & Packaging Design for Leckerlee Lebkuchen
We created a brand identity & packaging rooted in the history of the German holiday season for this spicy cookie company. We used vintage lebkuchen tins and other antique confection examples as a groundwork for the logo, iconography, and as inspiration for the design of the initial tins themselves. 15 years in, we have created 50 tins so far (and counting), and delight in tackling different illustration styles both classic and modern.
