Liquor Mart and Deli

Liquor Mart and Deli Formerly Vic's La Fiesta Liquor and Deli, we are under new management as of 2016! Come in and see the LARGEST selection of alcohol in all of San Diego!

Liquor Mart & Deli in San Diego's Mission Valley offers over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts, all available for takeout or delivery. Enjoy a free 20 oz. fountain drink with any sandwich purchase. Explore our drink selection, including kombucha, energy drinks, Starbucks coffee, and a variety of craft beers, wines, and spirits. We also provide catering services with customizable sandwich platters, breakfast trays, salads, and drinks.

The good stuff is always in reach! 🥃
10/09/2026

The good stuff is always in reach! 🥃

In a hurry? We’ve got you covered. 🥪 Grab one of our freshly made grab n go sandwiches and get on your way!
10/07/2026

In a hurry? We’ve got you covered. 🥪 Grab one of our freshly made grab n go sandwiches and get on your way!

Stop by and stock up for your weekend! 📍 Liquor Mart & Deli | 10497 San Diego Mission Rd.
10/03/2026

Stop by and stock up for your weekend!

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd.

Our deli is top-notch for a reason. 🥪 Fresh Boar’s Head meats and cheeses, stacked into our signature sandwiches and mad...
09/29/2026

Our deli is top-notch for a reason. 🥪 Fresh Boar’s Head meats and cheeses, stacked into our signature sandwiches and made just the way you like them.

Make it a top shelf weekend. 🥃 Stock up on premium pours, from wh***ey and tequila to cognac and more. Whatever you’re r...
09/25/2026

Make it a top shelf weekend. 🥃 Stock up on premium pours, from wh***ey and tequila to cognac and more. Whatever you’re reaching for, we’ve got some seriously good bottles waiting.

Score big when you order our sandwiches, salads, and more for your next event! 🏈Start your catering order online: liquor...
09/22/2026

Score big when you order our sandwiches, salads, and more for your next event! 🏈

Start your catering order online: liquormartsd.com/catering #

Save time, order your lunch ahead!📲 liquormartsd.com
09/16/2026

Save time, order your lunch ahead!

📲 liquormartsd.com

POV you order a sandwich from Liquor Mart & Deli so your lunch looks like this.
09/12/2026

POV you order a sandwich from Liquor Mart & Deli so your lunch looks like this.

'W**e' down this Wednesday with our large selection of wines! 🍷
09/09/2026

'W**e' down this Wednesday with our large selection of wines! 🍷

No work? Sounds like a sandwich and cold drink kind of day. 😎🥪🍻
09/07/2026

No work? Sounds like a sandwich and cold drink kind of day. 😎🥪🍻

Address

10497 San Diego Mission Road
San Diego, CA
92108

Opening Hours

Monday 7am - 12am
Tuesday 7am - 12am
Wednesday 7am - 12am
Thursday 7am - 12am
Friday 7am - 1pm
Saturday 12am - 1am
7am - 1pm
Sunday 12am - 1am
9am - 11pm

Telephone

(619) 281-7304

Website

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