Altria’s Vision through 2030 is to responsibly lead the transition of adult smokers to a smoke-free future. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond Smoking™, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA, the most profitable U.S. cigarette manufacturer, and John Middleton, a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the leading global moist smokeless tobacco manufacturer, Helix Innovations, a leading manufacturer of oral nicotine pouches and NJOY, currently the only e-vapor manufacturer to receive market authorizations from the Food and Drug Administration for a pod-based e-vapor product. Additionally, we have a majority-owned joint venture, Horizon Innovations LLC, for the U.S. marketing and commercialization of heated tobacco stick products. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer, and Cronos Group Inc., a leading Canadian cannabinoid company. The brand portfolios of our tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, on!® and NJOY®. Trademarks and service marks related to Altria referenced on this channel are the property of Altria or its subsidiaries or are used with permission.
