07/29/2026
Ever wondered why our coffee bags look a little more like a bottle of wine than a traditional coffee bag?
That wasn’t by accident.
When we redesigned our labels, Philip wanted them to reflect two lifelong passions: exceptional coffee and exceptional wine. After earning his WSET Level 2 Award with Distinction, he drew inspiration from the world of wine, where terroir, craftsmanship, and tasting are celebrated with incredible detail.
But here’s something that surprises most people…
Wine contains around 800 identifiable chemical compounds that contribute to its aroma and flavor. Coffee? It has over 1,000.
Coffee is one of the most complex beverages in the world, and we believe it deserves the same level of respect and appreciation.
Our labels are a reflection of that philosophy. Every coffee we roast is carefully sourced, thoughtfully developed, and presented in packaging that tells the same story of quality, craftsmanship, and passion.
Because what’s inside the bag deserves nothing less.
