Freedman's Finest Coffee

06/10/2026

One of my sons had a doctor’s appointment in Phoenix a few weeks ago, and whenever we’re making the trip down to the Valley, we’re always looking for an excuse to discover a new local coffee roaster or shop.

This trip led us to , where I had the opportunity to spend some time with Ron, owner and operator of Cortez Coffee.

As a coffee roaster, one of my favorite parts of this journey is meeting others who have dedicated their lives to coffee. Ron not only roasts coffee here in Arizona, but also maintains deep ties to Costa Rica through an eco-tourism coffee farm that he is part owner of. It was fascinating to hear about coffee from both the roasting side and the farming side of the industry.

We spent time talking coffee origins, roasting, sourcing, sustainability, and the many paths that bring a coffee bean from a mountainside in Costa Rica to a cup here in Arizona. Conversations like these remind me how much there is still to learn and how fortunate we are to be part of such a welcoming coffee community.

Thank you, Ron, for the hospitality, the great conversation, and the excellent coffee. Every stop like this helps make me a better roaster and deepens my appreciation for the people behind every cup.

If you’re in the Phoenix area, be sure to check out and support a local coffee business with roots that reach all the way back to Costa Rica.

06/10/2026

"What we absolutely love is the automized curves system. We don't have to stay constantly vigilant — it gives us time back for other critical farm operations."

Based in Naranjo, Alajuela, Costa Rica — Café Don Lico are estate growers who cultivate, process, and roast their own exceptional varieties from the ground up.
Every variety demands a different thermal curve.
How do you honor each crop — without being chained to the machine?

Rubasse's automated curves handle it all. ☕

Each variety gets its exact profile, maximizing the flavor potential of every harvest.
No guesswork. No constant monitoring. Just consistent, repeatable results.
Easy. Simple. Multi-dimensional.
If you're scaling a specialty brand with absolute flavor control —
Rubasse is the system to get.

🔗 Full story: https://rubasseroasters.com/users-sharing-about-rubasse-x-cafe-don-lico/?source=METAen-sm&campaign=NOR&landpage=BlogEN&content=na&visual=na
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Link the bio

05/29/2026

https://www.facebook.com/share/1BNUKfRspM/?mibextid=wwXIfr

Have questions about mold and mycotoxins in coffee? Not sure what to say when customers ask about it? Check out our blog post about one of the most prolific myths in specialty coffee and read our take, and get some helpful resources from other coffee experts.

05/27/2026

05/26/2026

Had my first espresso shot pulled using my own Honduran medium roast as the guest roaster at Merchant Coffee inside Founding Fathers Collective.

Pretty surreal moment honestly.
I’ve spent so much time dialing this coffee in for pour over and drip, but tasting it as espresso hit different. Sweet, rich, balanced… and pretty dang good if I do say so myself.

Grateful for the opportunity to share with such a cool local community. If you’re downtown Prescott, stop in and give the guest roaster espresso a try.

05/16/2026

Good friends love! https://www.facebook.com/share/p/1BpVk3gYdh/?mibextid=wwXIfr

05/08/2026

A lot of people pull into the parking lot and never realize there’s a whole patio tucked around the corner at Thumb Butte Coffee Co.

Honestly, it might be one of the best coffee hangout spots in Prescott.

Coffee, shade, conversation, and no rush to leave. ☕

05/06/2026

This Teacher Appreciation Week, we wanted to say THANK YOU to the teachers who pour so much of themselves into the next generation.

From early mornings to late nights, lesson plans to life lessons — teachers help shape hearts, minds, and futures every single day. ☕📚

This week, my sons had the privilege of delivering some fresh roasted Freedman’s Finest Coffee to a few local educators as a small token of appreciation. Because the people helping raise and inspire our communities deserve to feel supported too.

“Teachers create magic” isn’t just a slogan — it’s true.

Thank you for your patience, sacrifice, encouragement, and dedication to students across Prescott and beyond.

Happy Teacher Appreciation Week! 🍎☕