02/28/2020
Meet Chef Brian Webb of PHX Lechon Roasters. He moved to Phoenix from California to attend Scottsdale Culinary Institute. While working as a chef at a Japanese restaurant, he met his wife Margita and soon they were planning a destination wedding in Lapu-Lapu City, Phillipines. Immediately after landing, Brian was blown away by the food. “Filipino food was exciting, with the sour components, the sweetness… not only did I fall in love with my wife, I fell in love with the cuisine,” Brian said.
After the couple returned from the Philippines, Brian’s goal was to bring his experience in Cebu back to Phoenix. He spent months researching, learning recipes from his in-laws. In 2010, the Hey Joe! Filipino Food truck was born, serving menu items like, sisig, balut, and lumpia. But there was one dish that Brian couldn’t serve, from his truck; Lechon Baboy, the crown jewel of Filipino cuisine, a whole roasted suckling pig stuffed with herbs and seasonings with crispy skin. Brian says, “The food truck was a vessel, but also a handicap because you were limited on what foods you can do. I didn’t do Lechon because you can’t cook Lechon in a food truck."
After 4 years of serving filipino food to Phoenix, Brian sold the Food Truck and returned to the restaurant scene. Almost exactly 1 year ago today, he had an opportunity to pop-up at the restaurant he worked at to finally serve his Lechon recipe. The 5-hour roasted Lechon was a success and sold out in 15 minutes. Brian says, “that 15 minutes of selling out and seeing excitement on peoples faces, and seeing the enjoyment reignited my drive.” He knew he had something special and he began to plan the next chapter of his filipino food adventure.
Brian’s new venture, PHX Lechon Roasters has popped up in festivals and markets, selling out at every event. Follow to stay on top of his events and when he’ll be serving up his special Lechon.
Photos by @ Phoenix, Arizona