09/04/2025
Phoenix friends, we have some news…The Genuine will be closing its doors after today, for good.
We didn’t make this decision lightly, after all The Genuine was housed in one of architect Ralph Haver’s coolest buildings, had a menu that you all loved, had a kitchen that innovated for the rest of our company, and even housed our corporate office which was tucked into the back. But the time has come for us to expand our corporate office, and continue fueling the growth of The Vig and our other projects. We just opened the doors to our first East Valley location at Dana Park, are knee deep in developing an incredible new ground-up Vig at PV, along with a slew of other fun projects. The great news is that an innovative and excellent local hospitality company will be buying the building from us and bringing an all-new concept to the ‘hood, and we’ll be relocating all of our staff within other Genuine Concept locations.
We hope you can join us one last time today, September 4th, for $5 martinis all night long. Come say goodbye, or hello, or just get one of the best martinis in town for 5 bucks.
We’d love to see you.
Much Love,
Tucker & Jim
