Custard Factory

Custard Factory Home of the worlds greatest ice cream. Norman's only locally owned ice cream store since 2001! The Factory is located at 1000 E. Alameda.
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The Custard Factory is proud to be Norman's only independent ice cream store owned by Norman resident Rusty Rasmussen since 2001. We offer custom combinations in the 100's of thousands to excite anybody's taste buds. We welcome your feedback and suggestions and look forward to serving you!

Summer tastes like this 🍒 Vanilla custard swirled with cherry pie filling and pie crust, and topped with whipped cream. ...
06/15/2026

Summer tastes like this 🍒 Vanilla custard swirled with cherry pie filling and pie crust, and topped with whipped cream. The Cherry Pie Concrete from Custard Factory is the dessert you didn't know you needed.

06/08/2026

Our Open Letter to Norman City Council about the proposed Sooner Mall giveaway:

Dear City Council,

We were disappointed to learn that a sales tax reimbursement agreement may be considered for Sooner Mall.

Our concern is not with any individual property owner, but with the scope and intended use of the program. To our knowledge, this incentive was not originally envisioned as a retail assistance program.

Norman’s local businesses and commercial districts have repeatedly identified public infrastructure improvements, accessibility, streetscape enhancements, and other community-serving investments as priorities. In this case, however, the reimbursement would be directed toward improvements on private property.

Before moving forward, we believe the community deserves a broader discussion about how this program should be used, who is eligible to apply, how projects will be evaluated, and what level of funding is available.

Local businesses and property owners are investing millions of dollars of private capital into Norman while contributing to the city’s tax base. They deserve clarity about whether this opportunity is available to them and under what criteria.

We also recognize that available funding is finite. It is unlikely that every qualifying business, property owner, or commercial district could be accommodated. That makes it especially important that the Council establish clear priorities and expectations before considering requests of this nature.

The question before the Council is larger than any single project. It is whether a public incentive intended to advance economic development should be available for private retail property improvements, and if so, under what rules and limitations.

For these reasons, we respectfully ask that consideration of the Sooner Mall proposal be postponed until the Council has an opportunity to publicly discuss the program’s intended use, funding capacity, eligibility standards, and application process.

Thank you for your service to Norman and for your thoughtful consideration.

Sincerely,

Norman Downtowners Board, and the dozens of independent businesses we represent

Worth every layer. House-made chocolate cake bites, peanut butter sauce and vanilla custard sundae.
06/05/2026

Worth every layer. House-made chocolate cake bites, peanut butter sauce and vanilla custard sundae.

Mango custard, strawberries and cheesecake. A sweet and refreshing treat!
05/28/2026

Mango custard, strawberries and cheesecake. A sweet and refreshing treat!

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05/17/2026

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Add a little spice to your mom’s day today. Happy Mother’s Day to all the moms!
05/10/2026

Add a little spice to your mom’s day today. Happy Mother’s Day to all the moms!

Mango is our featured flavor this month! Try it in a concrete or sundae with strawberries and cheesecake!
05/08/2026

Mango is our featured flavor this month! Try it in a concrete or sundae with strawberries and cheesecake!

We'll be right in the middle of Norman Music Fest, so stop in for our NMF concrete or any of our other sweet treats!
04/21/2026

We'll be right in the middle of Norman Music Fest, so stop in for our NMF concrete or any of our other sweet treats!

Caramel and malt? Yes, please!
04/16/2026

Caramel and malt? Yes, please!

Our Banana Creme Pie Concrete is made with vanilla custard, bananas and pie crust and topped with whipped cream. Yum! đź’›...
04/06/2026

Our Banana Creme Pie Concrete is made with vanilla custard, bananas and pie crust and topped with whipped cream. Yum! 💛 🍌

Address

301 East Main
Norman, OK
73069

Opening Hours

Monday 12:30pm - 9:30pm
Tuesday 12:30pm - 9:30pm
Wednesday 12:30pm - 9:30pm
Thursday 12:30pm - 9:30pm
Friday 12:30pm - 10:30pm
Saturday 12:30pm - 10:30pm
Sunday 12:30pm - 9:30pm

Telephone

+14053105050

Website

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