06/03/2026
This one started with a cupping.
Jordan Fisher came into our Park Ave Training Lab, sat down with our roasters, and worked through coffees until he found the right one. The result is Call Time - a limited-release medium roast with notes of cocoa, spice, and caramel. And Joe Coffee's first-ever coffee tin.
A lot of the people who make Joe what it is - behind the bar, behind the scenes - are artists themselves. Singers, actors, musicians, makers. That's New York. This one's for all of them.
$1 from every tin supports Broadway Cares/Equity Fights AIDS— providing meals, medication, health care, and emergency assistance to people across the theater community and beyond. yes
Call Time is sourced from El Guayacán Smallholder Farmers in San Ignacio, Cajamarca, Peru - 300 growers in the northern highlands, where the yellow guayacán trees the coffee is named after shade the plants growing beneath them.