09/22/2026
We heard you wanted a new coffee...this our new La Joya Bourbon đ„
Far off the coast of Africa, east of Madagascar, an uninhabited isand was colonized in the 17th century by the French East India Company. They called it Ăle Bourbon, built a plantation economy on slave labor, and in the early 1700s, imported a handful coffee plants from Yemen to cultivate for global trade.
For a century and a half, Bourbon coffee was grown in isolation on the island. It was not reintroduced to the world until the mid-1800s, when it was brought by French missionaries to mainland Africa and the Americas by way of Brazil. It spread rapidly; Bourbon has since become one of the most widespread coffees in the world.
Bourbon is a genetic parent to many cultivars, notably: Caturra, Cautai, SL28, Villa Sarchi, and Ruiru 11. Cultivation in South and Central America has declined in favor of these newer descendants, though certain areas still grow Bourbon consistently.
In Veracruz, Mexicoâs oldest region for coffee cultivation, Microbenefico La Joya grows Bourbon in the Place of the Divine Corn LeavesâIxhuacĂĄn de los Reyes. Many plants here are old growth: some coffee trees at La Joya are old as 70 years.
Samuel RonzĂłn, a third-generation producer, oversees the microbeneficio and features regularly in global coffee competitions. You may have seen his name feature numerously in our collection.
This BourbonâLot 81Bâwas harvested on April 30th, 2025, at peak ripeness. For example, the Jade Imperial process is a 100-120 hour fermentation-oxidation protocol using the native microorganisms found at the microbeneficio (in pre-Colombian cultures, Jade is a symbol of life, fertility, and power).
With tasting notes of mango candy, açai berry, and tropical. Get it online today or on pour over đ