InCup

06/07/2026

We gave content creation our best shot… and the açaí had other plans. 😂

Good thing we’re much better at making authentic Brazilian food than making reels.

Come see what we don’t drop. 🇧🇷❤️

04/26/2026

Happy Sunday y’all!

Swing by today before 4PM for your InCup fix, it’s our last day open before a little break!

We’ll be back on May 13th ✨
taking some time to be with family, celebrate Brandon’s birthday 🎉 and recharge a bit.

Come hang, grab your açaí, coffee, and the best Brazilian eats!

See you soon! ✌️

📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

03/21/2026

✨ 8 years… and it’s all because of YOU. ✨

INCUP was never built alone. It’s been carried by the hands of family, lifted by friends, shaped by every person who has worked with us, and supported day after day by our incredible clients.

We’re a small, family business, built from the ground up right here in Texas by Brandon 🇺🇸 and Bia 🇧🇷. Different roots, one vision… just real people putting their heart into it every single day.

There were hard days, long nights, and LOTS of moments we didn’t know if it would work… but with your support, it always did.

A special thank you to everyone in Brazil and Texas who has supported INCUP from day one. Your love and belief in us has meant everything.

We are deeply grateful for every cup, every order, every conversation, every smile. You didn’t just support a business, you helped build something real.

Thank you for being part of our story. We truly wouldn’t be here without you. 💛

“We’ll plant a seed and watch it grow” – Eterno Pai ✨ Wandão

03/01/2026

Coffee. Açaí. Eats.
Your must-stop this Sunday. Open until 4pm ✌️

📍 HEB Plus parking lot: 2965 N Interstate 35 Frontage Rd, New Braunfels, TX 78130

01/27/2026

We started in 2018 bringing authentic Brazilian eats to our community…now we’re taking it further.

INCUP is officially offering our authentic açaí bowls WHOLESALE!
Same bold flavor. Same thick texture. No shortcuts.

If you want INCUP açaí at your bar, café, gym, or shop — this is your sign.

We are opening a limited number of wholesale partnerships as we expand.

Think INCUP would be a great fit for your business? Let’s connect. ✌️

12/14/2025

Cold outside, hot coffee, fresh churros.
Pull up to InCup — open until 4pm!

📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

11/26/2025

Looking for a last-minute dessert?
Order InCup Churros for your Thanksgiving celebration.

Message us to reserve!

09/04/2025

Stop by InCup today! ✌️
📍 HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

Thursday & Friday 10-1
Saturday & Sunday 10-4

08/31/2025

06/17/2025

Frozen delivery is back — and we’re adding our authentic açaí in pints to the frozen menu.

Now you can stock your freezer with everything you love: coxinhas, churros, and the best açaí around — ready whenever you are.

We’re accepting orders until Saturday, June 21.
Delivery day is Sunday, June 29.

Available in New Braunfels, San Antonio, Austin, and surrounding areas.

DM us to order and get the details. Now’s the time to fill your freezer. ✌️

05/24/2025

It’s officially Açaí season at InCup!
(Well... it’s always açaí season for us 😄)
Here, we serve real Brazilian açaí — thick, smooth, and made with 100% pure açaí sorbet.

No apple juice. No fruit blends. No shortcuts. Just like we enjoy it back home.
It means if you’ve tried it, you know. ✌️

Lots of places call anything purple (sometimes not even purple 😅) “açaí,” but there’s a big difference between a smoothie bowl and the real thing.

We’re here to serve the authentic taste — and the culture behind it. 🇧🇷

Stop by this Saturday and Sunday from 10-4 for refreshing Açaí Cups and other amazing Brazilian Eats!

📍2965 I 35 N Frontage Rd, New Braunfels, TX 78130

05/17/2025

Sip it. Scoop it. Snack it.
From creamy açaí to crispy coxinha and smooth Brazilian coffee —
It’s all happening at InCup.
We’re open 10–4 today & tomorrow.
Come vibe with us! ✌️

📍2965 I 35 N Frontage Rd, New Braunfels, TX 78130