What are the opening hours?

Wednesday 10am - 4pm Thursday 10am - 4pm Friday 10am - 4pm Saturday 10am - 4pm Sunday 10am - 4pm

InCup

Name: InCup
Address: 2965 N Interstate 35 Frontage Rd, New Braunfels, TX, 78130, US
Telephone: +1 210-596-7555

Brazilian Eats, Açaí & Coffee Where to Find Us

HEB PLUS! You can find us at HEB Plus! Catch us while you can!

NEW BRAUNFELS TX
We love that you’re browsing our page, but if you want the full experience, you’ll have to come and say hi in person. in New Braunfels TX -
Wednesday, Thursday & Friday 9am - 12pm
Saturdays and Sundays 9am-12pm | 3-7pm! Thanks to our delicious kitchen on wheels, we’re able to be wherever and whenever we want. Check our Weekly Schedule updates in our Instagram Highlights or send us a message requesting the Weekly Schedule.

06/07/2026

We gave content creation our best shot… and the açaí had other plans. 😂

Good thing we’re much better at making authentic Brazilian food than making reels.

Come see what we don’t drop. 🇧🇷❤️

04/26/2026

Happy Sunday y’all!

Swing by today before 4PM for your InCup fix, it’s our last day open before a little break!

We’ll be back on May 13th ✨
taking some time to be with family, celebrate Brandon’s birthday 🎉 and recharge a bit.

Come hang, grab your açaí, coffee, and the best Brazilian eats!

See you soon! ✌️

📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

03/21/2026

✨ 8 years… and it’s all because of YOU. ✨

INCUP was never built alone. It’s been carried by the hands of family, lifted by friends, shaped by every person who has worked with us, and supported day after day by our incredible clients.

We’re a small, family business, built from the ground up right here in Texas by Brandon 🇺🇸 and Bia 🇧🇷. Different roots, one vision… just real people putting their heart into it every single day.

There were hard days, long nights, and LOTS of moments we didn’t know if it would work… but with your support, it always did.

A special thank you to everyone in Brazil and Texas who has supported INCUP from day one. Your love and belief in us has meant everything.

We are deeply grateful for every cup, every order, every conversation, every smile. You didn’t just support a business, you helped build something real.

Thank you for being part of our story. We truly wouldn’t be here without you. 💛

“We’ll plant a seed and watch it grow” – Eterno Pai ✨ Wandão

03/01/2026

Coffee. Açaí. Eats.
Your must-stop this Sunday. Open until 4pm ✌️

📍 HEB Plus parking lot: 2965 N Interstate 35 Frontage Rd, New Braunfels, TX 78130

01/27/2026

We started in 2018 bringing authentic Brazilian eats to our community…now we’re taking it further.

INCUP is officially offering our authentic açaí bowls WHOLESALE!
Same bold flavor. Same thick texture. No shortcuts.

If you want INCUP açaí at your bar, café, gym, or shop — this is your sign.

We are opening a limited number of wholesale partnerships as we expand.

Think INCUP would be a great fit for your business? Let’s connect. ✌️

12/14/2025

Cold outside, hot coffee, fresh churros.
Pull up to InCup — open until 4pm!

📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

11/26/2025

Looking for a last-minute dessert?
Order InCup Churros for your Thanksgiving celebration.

Message us to reserve!

09/04/2025

Stop by InCup today! ✌️
📍 HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130

Thursday & Friday 10-1
Saturday & Sunday 10-4

Address

2965 N Interstate 35 Frontage Rd
New Braunfels, TX
78130

Opening Hours

Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 4pm
Saturday	10am - 4pm
Sunday	10am - 4pm

Telephone

+1 210-596-7555

Website

http://www.incupofficial.com/

Alerts

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