Sensory Coffee Roasters

Sensory Coffee Roasters Coffee Bar
Roasting Lab Espresso Bar and Roasting Lab
(247)

08/12/2026

[ to finish a story ]

It was already beautiful before it reached us. We just get to finish it.

08/09/2026

[ A year in the making ]

The coffee we’ve waited a year for. 🌸

Nicaragua Finca Idealista, Lavender Maceration, from Gold Mountain Coffee Growers. Extremely limited.

08/07/2026

Ep. 4 — Wholesale & Partnerships

We love working with cafes and restaurants who care about their coffee just as much as we do. To us, every partner is a friend in coffee.

Reliable delivery, hands-on training, whatever support you need, whenever you need it. This isn’t just business, it’s a partnership built on trust.

08/03/2026

Ep. 3 — Cupping & Packaging

Justin walks us through cupping, one of the most important quality control steps in the roastery, and how we package every bag to preserve freshness, with a design we’re proud of.

07/31/2026

Ep. 2 — Roasting

Justin walks us through roasting, where precision and consistency matter most. We roast fresh, daily, so every batch tastes the way it should.

07/29/2026

Ep. 1 — Introduction & Sourcing

Meet Justin, owner and roaster behind Sensory Coffee Roasters. In this episode, he talks about sourcing, building relationships with the same farms year after year, visiting the land, and tasting the coffee before it’s ever roasted.

summer blend: CATCH A WAVE keyword: WATERMELON 🍉
07/03/2026

summer blend: CATCH A WAVE

keyword: WATERMELON 🍉

[ CATCH A WAVE ]A limited drop shaped by watermelon co-fermentation and a fleeting moment in harvest. Juicy, tropical, a...
06/29/2026

[ CATCH A WAVE ]

A limited drop shaped by watermelon co-fermentation and a fleeting moment in harvest. Juicy, tropical, and vibrant, built to move like summer itself, bright, fast, and gone like the perfect wave rolling through.

Sticker illustration : Selah 🌷✨

[ El Salvador ] Some experiences change the way you see your work. This was one of them.In May, Justin had the privilege...
06/08/2026

[ El Salvador ]

Some experiences change the way you see your work. This was one of them.

In May, Justin had the privilege of traveling to El Salvador as an invited judge for the Cup of Excellence. The organization brings together a small, carefully chosen group of national and international coffee professionals to cup through all the lots round by round, narrowing the field each time, until only the finest rise to the top.

To be selected is an honor. To sit at that table, surrounded by passionate judges from across the globe, cupping coffee grown with extraordinary care, it’s humbling in the best way.

El Salvador’s farms are breathtaking. The people are warm. And the coffee? It speaks for itself.

This trip is a reflection of something we carry into every roast, every cupping session, every cup we share. A commitment to never stop learning. To stay curious. To keep showing up for the craft.

To the Cup of Excellence organization, thank you for welcoming Justin into this community. To the fellow judges who are now friends, we’re grateful for you. 🤍

This is why we do what we do.

[ PEACH CO-FERMENT ]summer just landed in your cup. ☀️🍑straight from Quindío, Colombia, grown at 1,800m on El Placer far...
05/28/2026

[ PEACH CO-FERMENT ]

summer just landed in your cup. ☀️🍑

straight from Quindío, Colombia, grown at 1,800m on El Placer farm.

our friend Sebastian Ramirez is known for his magic in processing, and this Peach Co-Ferment is no exception. This coffee is co-fermented with wine yeast + dehydrated peach for that creamy, sweet, peach pie energy we can’t stop thinking about.

Caturra variety. roasted fresh at the lab.

this one won’t last long. ☀️

Address

425 W Main Street
Merced, CA
95340

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 8pm
Wednesday 7am - 8pm
Thursday 7am - 8pm
Friday 7am - 9pm
Saturday 7am - 9pm
Sunday 7am - 6pm

Telephone

+12093498611

Website

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