William & Sons Coffee Co. USA

10/09/2026

Tomorrow, Saturday, October 10, 11-4pm in The Village of Penacook!!!

10/09/2026

10/08/2026

A little random pic at William & Sons Coffee Co. this morning (Happy Thursday)

Here’s Jed, Avery, Shannon, and Sam (right to left) from our Village shop loading up a mountain of CAMBRO food storage containers, headed over to our Concord bakery.

That’s where Caro and her amazing baking team, Addy, Olivia, and Jack handcraft those beautiful cinnamon rolls and epic blueberry muffins you’ve all come to love.

An amazing team putting extraordinary love and care into every swirl of butter and cinnamon, every batch of muffins, and every little detail. Thank you guys!!!

But here’s a little foodservice history you probably didn’t know.

In 1951, two brothers, William and Argyle Campbell, started a company with one simple invention: a better hospital food tray.

They called their company CAMBRO. CAMpbell BROthers. Love this story. We say the word “Bro” a lot at Williams and every time I grab a cambro in the kitchen I hear the word bro.

75 years later, their family-owned company has created thousands of products that have quietly revolutionized commercial kitchens around the world.

If you’ve ever worked in a professional kitchen, you know. CAMBRO Cambro Manufacturing is everywhere!

Every container, every lid, every carefully designed piece serves a purpose. Organization. Efficiency. Food safety.

It’s one of those remarkable little pieces of the enormous puzzle that makes great food possible.

Sometimes the most ordinary-looking things have extraordinary stories behind them.

Here’s to the bakers, the baristas, the inventors, and yes even the humble CAMBRO.

The little things make the big things possible.

We’re getting ready for the busy weekend.

See you Friday-Saturday 7am-2pm

10/06/2026

Someone has misplaced good ol Applebee's Grill + Bar expensive parking sign in front of our Amory St location. We promise were not teaming up yet but please visit us or Applebees tomorrow for some amazing drinks. 7am-2pm (were not sure of Applebees hours). Love ❤️ to all!

10/05/2026

Fall just got a little cozier.

Fall favorites are sticking around and we added a few more.

Some were simply too good to say goodbye to, so we’re keeping them for the season and welcoming a few new flavors to the lineup.

And back by popular demand the Orange Cardamom Latte hot or iced is here to stay until spring again.

Come by our shops tomorrow morning or order online or through Doordash.

See you Monday 7-2pm

10/05/2026

Fall just got a little cozier.

Grab your sweater and snuggle up with our fall drink specials.

Some of our house made syrups are sticking around and we added a few more.

And back by popular demand the Orange Cardamom Latte hot or iced is here to stay until Spring2027.

Come by our shops tomorrow morning or order online or through Doordash.

See you Monday 7-2pm

10/02/2026

Today was an amazing Friday.

It started around 5am with the news: “Staff sick at Amory St. We won’t be able to open.” Most of our dear staff are asleep at that hour, hopefully getting their last bit of REM sleep. So I finished my coffee and morning reading and headed to Manchester.

It had been about two years since I had really opened our Amory St shop as the owner, so there were a lot of memories walking through those doors. Then I discovered our closing team had misplaced one very important little screw—the screw holding a group-head screen on the espresso machine.

Friday morning. One group head down.

At 6:30am I sent a shot-in-the-dark text to my friend Raj, who owns the Ace Hardware next door:

“Raj, by chance do you guys carry a 5mm x 20mm flat-head/countersunk screw?”

No answer. I imagined Raj was sleeping too.

7am hits. People are lining up. I’m pulling shots like crazy, just waiting for someone to order six iced lattes with quad shots.

Thank goodness Dom arrived.

Then around 7:15 the door flies open.

Raj barges in: “IS THIS THE SCREW YOU NEED??”

YES.

Seconds later, both group heads were pulling shots again.

Meanwhile, our nitro cold brew system decided it needed attention too, so Raj headed back for more parts.

And honestly, the rest of the day continued like that.

That’s life when you run four coffee shops.

Elm St started pulling really long espresso shots. Strong New Hampshire humidity changes how coffee behaves in the grinder, so our baristas have to know how to adjust and recalibrate.

Then back to Concord to check in on Jed, who had installed our new self-checkout kiosk, like the one at The Village—so introverts like me can order coffee without talking to anyone. 😂

After meeting some friends passing through from California, I headed back to The Village…

SURPRISE.

We sold through ALL our house-made focaccia.

We’re 86’d for Saturday.

Not good.

So I whipped up three batches. They’re cold-proofing now for an early bake tomorrow morning.

And I think all four stores are ready for the Saturday rush.

I think. 😂

Tomorrow is going to be an amazing Saturday because we have the best customers in the world.

10/01/2026

Another option for coffee in the Exit 17 area is William & Sons Coffee Co. USA at 324 Village Street in Penacook Village. Enjoyed a delicious latte yesterday! Welcome to the neighborhood!

09/28/2026

Sunday night. Getting ready for another week of coffee.

About 15 years ago I read the book “Buzz: The Science and Lore of Alcohol and Caffeine” by Stephen Braun. Maybe we should buy some copies to sell in our stores. Probably only used copies. It’s fascinating. But here you go: https://archive.org/details/buzzscienceloreo0000brau

Which got me thinking tonight about something we serve thousands of times every week:

What actually happens after that first sip of coffee?

You take a sip. The coffee hits your tongue, and your taste buds begin sorting through bitterness, acidity, sweetness and all those aromatic compounds we spend so much time trying to get right. But caffeine is headed somewhere else. After you swallow, caffeine moves through your stomach and especially your small intestine, where it’s absorbed into your bloodstream. Within roughly 30–60 minutes, blood levels are generally near their peak.

Then comes the interesting part.

Caffeine crosses the blood-brain barrier and enters your brain. Your brain naturally produces a chemical messenger called adenosine. As adenosine builds up through the day, it binds to receptors in your brain and helps create that familiar feeling of sleepiness. Caffeine happens to have a molecular structure similar enough to adenosine that it can occupy those receptors.

Except caffeine doesn’t tell your brain, “You’re tired.”

It basically sits in adenosine’s chair.

With some of those receptors blocked, the normal “slow down” signal is reduced. Neural activity shifts, and systems involving dopamine and other neurotransmitters are affected.

The result?

You often feel more awake, alert and focused.

And eventually your liver gets involved, metabolizing the caffeine primarily through an enzyme called CYP1A2. How quickly that happens varies quite a bit from person to person.

So tomorrow morning, when you take that first sip…there’s a whole lot more happening than coffee meeting taste buds.

From Bean to brew to lips to bloodstream to brain to work and lots of chattiness.

All before most of us have answered our first email.

Pretty remarkable journey for one little cup of coffee.

Here’s to another week of keeping Concord, Penacook, and Manchester caffeinated.

See you M-Saturday 7am-2pm.