Mainstream Mercantile

02/10/2026

Please donate if you can! They are out of immediate danger and so close to closing cleanly.

12/31/2025

To endings leading to new beginnings!

I want to thank everyone again for their support. We will be closing this page after the new year. All products still available will be listed on www.hedgewitchhall.com.

All items will be discounted in 2026, so feel free to stock up! If you'd rather donate, the link is below. No pressure though! You know we like options.

https://www.gofundme.com/f/help-us-close-our-small-business-save-our-home

Hello friends, supporters, and kind strangers, My name is Che… Chelsea Searcy needs your support for Help Us Close Our Small Business & Save Our Home

12/19/2025

Progress is being made. Thank you to everyone supporting us during our closing.

Update + Thank You Post

I want to say thank you again — truly. We’ve now raised $1,170, and that support has meant more to me than I can put into words. Every donation, share, and kind message has helped carry me through a really difficult stretch.

I also want to share a quick update: due to health reasons, we’ve had to cancel our last scheduled show appearance at the Mystical Market this weekend. I’m disappointed to miss it, but I’m hoping I’ll be able to stop by for an hour or so just to say hello if I’m up for it.

In the meantime, we’re updating the website to make the remaining inventory available online. If you’d like to support that way, buying any 2 bags of tea gets you free shipping with the code FREESHIP. No pressure — just an option for those who’ve been asking how else they can help.

Grab some tea here: www.hedgewitchhall.com

Donate here:
https://www.gofundme.com/f/help-us-close-our-small-business-save-our-home

Thank you, from the bottom of my heart, for showing up for me during this season. I don’t take any of it lightly. 🤍

12/12/2025

Slow and steady wins the race. We are no longer accepting orders at Mainstream Mercantile. However, if you'd like to support us as we close, please donate to https://www.gofundme.com/f/help-us-close-our-small-business-save-our-home

12/10/2025

I just wanted to say thank you to those who have donated! I can't explain how grateful I am for the help you are giving me. If you could please continue sharing, I know that we can raise the rest and I can close the business cleanly. We've already raised enough to take a chunk out of the debt and, again, I can't thank you enough.

Much love and many hugs,
Chelsea

Hello friends, supporters, and kind strangers, My name is Che… Chelsea Searcy needs your support for Help Us Close Our Small Business & Save Our Home

12/06/2025

It has begun! We will be closing over the next few months. If you are able to help, please know that we would very much appreciate it.

Hello friends, supporters, and kind strangers, My name is Che… Chelsea Searcy needs your support for Help Us Close Our Small Business & Save Our Home

10/18/2025

Come see Chelsea Searcy at ScareFest Weekend 15. She's got our Loungefly Collector Sets this weekend!

Comfy and cozy at ScareFest Weekend, Day 2! Come see me in booth 134!

09/27/2025

We will be closing at the end of the year. We're going to be putting a lot of items on sale. Please reach out to us or Hedgewitch Hall for special discounts!

07/27/2025

Our newest collaboration will be available Rewind Time Toy & Collectibles Show next month! Come grab your one of a kind collector sets! We made 10!

You'll see us next with our NEW LOUNGEFLY COLLECTOR SETS at Rewind Time Toy & Collectibles Show at the Clarion in Lexington.

07/07/2025

🛍 Big News from the Heart of Mainstream Mercantile

We’re officially beginning the search for a new owner to carry Mainstream Mercantile (and Hedgewitch Hall) into its next chapter.

This business has always been about celebrating what you love—and now we’re looking for someone who loves it enough to take the reins. 💛

Due to health reasons, Chelsea will be stepping away by the end of 2026. While this isn’t goodbye yet, it is a heads-up that change is coming, and we want to do it right.

If you or someone you know is interested in owning a fully operational small business—with a strong brand, loyal customer base, and room to grow—please reach out. Serious inquiries are welcome by message or email.

Thanks for being part of this journey. You’ve made the mainstream magical. ✨

📣 A Personal Announcement 📣

After five incredible years of building Hedgewitch Hall and Mainstream Mercantile, I’ve made the decision to begin the process of finding a new owner for these businesses.

This isn’t goodbye just yet—but it is the beginning of a transition. Due to ongoing medical challenges, I know I’ll need to step away no later than the end of 2026. To give both the businesses and our community the best chance to grow and thrive, I’m starting the search now.

These brands are so much more than products—they’re stories, connections, small rituals, and moments of magic. What they need now is someone who can take the foundation we’ve built and give it full-time focus and fresh energy.

If you or someone you know is interested in acquiring two fully operational businesses with a loyal customer base, digital infrastructure, and unique brand identities, I’d love to talk. Serious inquiries can reach me directly by message or email.

Thank you for your support over the years. Whether you’ve been sipping tea, chatting at cons, or just quietly cheering us on—you’ve helped create something truly meaningful.

Much love,
Chelsea

03/07/2025

We're questing at Lexington Comic & Toy Con this weekend. Don't forget to tag your photos with to turn in your photos and claim your ribbon at booth 1707!

01/22/2025

Attention, fellow small businesses! 🌟

Mainstream Mercantile is on the lookout for creative collaborations with makers, vendors, and shops who love fandoms, pop culture, and adventure as much as we do.

We’re not talking big events—just small, meaningful ways we can team up to bring something awesome to our communities. Think cross-promos, bundled goodies, or co-branded merch that geeks everywhere will love. 🎨✨

If this sounds like your vibe, let’s chat! Drop us a DM or email [email protected]. Together, we can make some small-scale magic happen. ⚡️