Wells Visitor Center & Ice Cream Parlor

06/18/2026

Need a boost with your ice cream? We have a Salted Caramel Cold Brew Shake topped with our signature Salted Caramel Candy B’s that will satisfy your sweet tooth and coffee needs!

Opening early this Saturday at 8am, June 20 for those up and out early for the Fun Run and the parade. Coffee will be on and ice cream getting scooped!

06/15/2026

It is finally Ice Cream Days Festival week!! Stop in our gift shop and get your canvas map of Le Mars tote for $5 with any gift shop purchase (normally $10), perfect for shopping downtown Le Mars!

06/09/2026

Create or purchase art at the Le Mars Arts Center, enjoy an unforgettable, world class steak at Archies Waeside, or a slice of Neapolitan pizza from Sfumato Pizza, and let us put the cherry on top of your Hwy 60 experience with some premium Blue Bunny ice cream.

Thank you Iowa PBS for highlighting just a few of the places that make Northwest Iowa special and worth visiting! 🍦

Home to the Wells Enterprises, Le Mars is known as the Ice Cream Ca...

06/08/2026

Week 2 is something new and already a staff favorite!

06/01/2026

Don’t mind us while we conduct a quality control taste test on the waffle bowls. 😋

06/01/2026

We agree Iowa Chill! Fresh waffle cones made in house, filled with delicious, locally made, premium Blue Bunny ice cream. Plan your trip to the Ice Cream Capital of the World! 🍦

05/30/2026

Back by popular demand, we will be featuring a different promotion each week beginning Monday, June 1 running throughout the summer. Promotions will range from throw-back menu items to new ones, gift shop deals and additional loyalty rewards. Plan your next visit to the Ice Cream Capital of the World! 🍦

05/28/2026

We chalked the walk for mental health awareness. Some days are extra sprinkles, some are an extra scoop, some days are both. Either way, we are always happy to see you! 🍦

05/24/2026

Our growing community is worth visiting whether you are feeling nostalgic or want to see what new innovation Wells Enterprises is working on, Beth loves to share our story from beginning to end. There are so many opportunities to partner in our area and across the state. We are excited to continue to build on the momentum that began years ago and continue to showcase the great things happening across our entire community!

Thank you to everyone that continues to elevate Le Mars and Iowa, and thank you to Iowa Travel Industry Partners for your partnership in providing resources, connections, and opportunities that keep our travel industry partners passionate and driven in making Iowa a true tourist destination.

Whether you are just passing through or are staying awhile, everyday is a day is worth celebrating with us in the Ice Cream Capital of the World! 🍦 💫

Some people work in tourism. Others create experiences people remember long after they leave.

Congratulations to Beth Meyer of Wells Enterprises, recipient of a 2026 iTIP Rising Star Award!

From welcoming visitors at the Wells Visitor Center & Ice Cream Parlor to helping celebrate Le Mars as the Ice Cream Capital of the World, Beth has brought creativity, energy, and community pride to every part of the visitor experience.

Whether through special programming, partnerships, or simply creating a place people genuinely enjoy spending time, Beth has helped turn a stop in Le Mars into a memorable Iowa experience.

And honestly… helping people connect over ice cream might be one of the best jobs in tourism. 🍦

Congratulations, Beth!

Hometown Le Mars Heritage Foundation

05/21/2026

Spilling the Sprinkles on where to find free ice cream each day of Ice Cream Days! 🍦