06/05/2026
Not a lot of people know the story of our coffee…
It was in 1992, when Gary decided it was time for Emporio Rulli to start roasting our own coffee. One day, a customer suggested Gary contact Alfred Peet, founder of Peet’s Coffee. So Gary reached out. Though Alfred had recently retired, he agreed to mentor Gary on roasting and blend development.
At the same time, Gary continued making trips throughout Italy studying traditional espresso blends, roasting styles, and flavor profiles. Those experiences helped shape the traditional blends we continue roasting today.
More than 30 years later, our traditional coffee blends continue to be roasted locally right here in Marin.
Read the full story on our blog. Link in bio.