09/28/2026
๐ง๐๐ ๐ฅ๐ข๐๐ ๐๐๐๐ก๐๐๐. ๐ง๐๐ ๐ ๐จ๐ ๐๐๐๐กโ๐ง.
When my grandfather, Morris Terry, built LaPlace Frostop in 1958, it was an investment on Highway 61.
Back then, Highway 61 was one of the main routes through southeast Louisiana. Restaurants, motels, service stations, and roadside attractions depended on catching the attention of travelers passing by.
That was exactly what the giant rotating root b**r mug was built to do.
Then came the interstate.
Traffic patterns changed, and many of the businesses that once lined Highway 61 eventually disappeared.
LaPlace Frostop stayed.
Over the years, we remodeled, repaired, and modernized the restaurant while holding on to the things that made it special.
And when Hurricane Ida destroyed our iconic mug in 2021, we spent $72,000 to rebuild it.
To some, that may have seemed impractical.
To us, it was essential.
Because the mug has never been just a sign.
For generations, our local community and people working throughout the area have kept LaPlace Frostop going. But over the last few years, the way people find us has changed dramatically.
Social media became the new highway.
Today, people discover that giant mug through reels, photographs, stories about our history, and videos of the neon glowing.
And then they make the trip.
Weโve welcomed visitors from nearly every state and from countries thousands of miles away, many of whom first discovered LaPlace Frostop online.
The road changed.
Technology changed.
But 68 years later, that giant mug is still doing exactly what it was built to do in 1958:
Giving people a reason to stop in LaPlace.
It just has a much bigger highway now.
