Himitsu

Himitsu A Japanese bistro x Shōwa Hospitality ~ Chef Mitsu Aihara
(218)

Born in Tokyo with inspiration from the sushi bars of Ginza and the Southern California lifestyle, Himitsu introduces Japanese culture, design, hospitality to San Diego with the guidance of restaurateur Edo Kobayashi. Our 8-person bar and 20 person outdoor patio is located in a discreet corner of La Jolla, a setting well suited for our name which translates to “secret” in Japanese. Chef Mitsu Aiha

ra presents a menu of traditional sushi and nigiri along with Japanese style tapas using the highest quality products and ingredients. An extensive sake list is accompanied by select natural wines and essential Japanese and local craft beers. Shōwa Hospitality is a San Diego based consortium focused on developing hospitality, food and culture concepts throughout the United States + Mexico.

06/01/2026

Hello June! This month’s Special Omakase Sunday counter experience is happening on June 21st. 🗓️✨

Consider this your sign to round up your favorite foodies and book a spot. We’re serving up a dedicated 90-minute Omakase experience that you absolutely cannot miss. 🥢

📅 Sunday, May 21
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Price per person $175 ⁠
Beverage Pairing: $80 (optional)

Reserve your spot via - link in highlight stories 📲⁠

~

05/30/2026

From Maryland’s coast straight to Himitsu. 🌊🦀

We’re celebrating the peak of the season with our Softshell Crab Roll—perfectly crisp, incredibly fresh, and available for a limited time only.

Experience the catch of the season before the window closes. Reserve your spot today, we are open all day on Saturdays. 🥢

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Sushi psychology: Are you a "favorite piece first" or a "save the best for last" kind of person?⁠⁠Decisions, decisions… ...
05/27/2026

Sushi psychology: Are you a "favorite piece first" or a "save the best for last" kind of person?⁠

Decisions, decisions… 🤔 Only at Himitsu.⁠

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Rockin’ the new Himitsu merch out at the park today. ⚾️Happy Sunday, everyone! 🫶Limited merch drop only available at Him...
05/24/2026

Rockin’ the new Himitsu merch out at the park today. ⚾️Happy Sunday, everyone! 🫶

Limited merch drop only available at Himitsu. Grab one on your next visit. 🛍️

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All day. Every Saturday. 🗓️⁠⁠We’ve extended our Saturday hours so you can enjoy your Himitsu favorites whenever you want...
05/23/2026

All day. Every Saturday. 🗓️⁠

We’ve extended our Saturday hours so you can enjoy your Himitsu favorites whenever you want. No closures between lunch and dinner service! 🍣⁠

⚠️ Updated Saturday Schedule:⁠
🕒 11:30 AM – 9:45 PM ⁠
👫 Walk-ins and reservations are welcome. Let’s make it a delicious weekend. 🙌⁠

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Fresh fits to match the fresh fish. 🍣✨⁠⁠Our new merch has officially landed at Himitsu. We’re talking new hats and the r...
05/20/2026

Fresh fits to match the fresh fish. 🍣✨⁠

Our new merch has officially landed at Himitsu. We’re talking new hats and the return of our classic "No Soy Sauce" Tee in Black and White. Plus, a special tribute to our home team ⚾️ in our newest colorway. 🙌⁠

Grab one during your next reservation. Don't sleep on these.⁠

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05/15/2026

A seasonal secret worth sharing. 🤫✨

Maryland Soft Shell Crabs are officially in rotation at Himitsu. Perfectly crispy, incredibly sweet, and only available while the season lasts. If you know, you know.

Try this and other unique finds at our exclusive 90-minute Omakase experience this Sunday. Watch Mitsu in action as he prepares rare, world-class finds flown in specifically for this event.⁠

📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Space is limited. Secure your spot at the link in our bio. 🔗⁠

〰️

Limited seating still available for this weekend **Himitsu Omakase Sunday** 🌟 Don’t miss your chance to indulge in our e...
05/14/2026

Limited seating still available for this weekend **Himitsu Omakase Sunday** 🌟 Don’t miss your chance to indulge in our exclusive 90 Minute Omakase⁠ ⁠experience on **May 17**. 🍣✨⁠

Chef Mitsu + Guest Chef will be creating a 90 minute experience with a menu featuring cold and hot dishes, and a sushi selection using fresh seasonal ingredients and selected items flown from all over the world. ⁠🍱⁠

📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Price per person $165 ⁠
Beverage Pairing: $75 (optional)⁠

Reserve your spot via - link in highlight stories 📲⁠

~

05/13/2026

Small bites, big conversations. 🥢⁠

The best way to experience Himitsu is a countertop full of “a little bit of everything” omakase. Watch the craft, join the conversation, and savor every bite.⁠

Join us this Sunday, May 17 for an exclusive 90-minute Omakase experience. Watch Mitsu in action as he prepares rare, world-class finds flown in specifically for this event.⁠

📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Space is limited. Secure your spot at the link in our bio. 🔗⁠

〰️

The front row action doesn’t stop on Saturdays. 🍣🔥⁠⁠We’ve officially extended our Saturday hours! We’re now serving from...
05/09/2026

The front row action doesn’t stop on Saturdays. 🍣🔥⁠

We’ve officially extended our Saturday hours! We’re now serving from 11:30 AM to 9:45 PM, taking you straight from a breezy lunch into an intimate dinner. ⏰️⁠

Pro tip: Snag a seat at the bar to watch the artistry unfold right before your eyes. 🔪✨⁠

SAVE THE DATE: Looking for something truly one-of-a-kind? Join us next Sunday, May 17 for an exclusive 90-minute Omakase experience. Watch Mitsu in action as he prepares rare, world-class finds flown in specifically for this event.⁠

📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Space is limited. Secure your spot at the link in our bio. 🔗⁠

〰️

Sunday Showdown: Mitsu Style. 🍣🔥⁠⁠The countertop is calling. Join us Sunday, May 17 for an exclusive Omakase experience ...
05/07/2026

Sunday Showdown: Mitsu Style. 🍣🔥⁠

The countertop is calling. Join us Sunday, May 17 for an exclusive Omakase experience you won’t forget. Four seatings, one incredible menu, and front-row access to the action. 🤎⁠

🍣 Himitsu Omakase Sunday 🍣⁠
📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Space is limited. Book your spot on 🔗 - link in highlight stories 📲⁠

~

05/03/2026

Mark your calendars—our Omakase Sunday returns on May 17th! 📅

Join Chef Mitsu and our special guest chef for a curated 90-minute journey through the season’s finest flavors. From delicate cold appetizers to warm, soulful dishes and a signature sushi selection, every bite features ingredients flown in from the world’s most prestigious markets.

Whether you’re a regular at the bar or looking for your next great dining memory, this is the seat you want.

📅 Sunday, May 17⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Price per person $165 ⁠
Beverage Pairing: $75 (optional)

Reserve your spot via - link in highlight stories 📲⁠

~

You asked, we listened. Your favorite La Jolla hidden gem is now open all day long every Saturday! ⏰️⁠⁠Whether you’re cr...
05/02/2026

You asked, we listened. Your favorite La Jolla hidden gem is now open all day long every Saturday! ⏰️⁠

Whether you’re craving a mid-day Chirashi bowl or a late-night Sashimi plate, we’re here to serve you from lunch through dinner. No more waiting for the sun to go down to get your sushi fix.⁠

🕒 NEW Saturday Hours:⁠
Open: 11:30 am⁠
Close: 9:45 pm⁠

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More time for sushi? Say less. 🍣⁠⁠To give you more time to catch up and cocktail, we’re now staying open later during lu...
04/25/2026

More time for sushi? Say less. 🍣⁠

To give you more time to catch up and cocktail, we’re now staying open later during lunch every Saturday. ⏰️⁠

Last lunch reservations NOW available until 4:00 PM. Make it a date—link in bio.⁠

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Some secrets are too good to keep—and too delicious to share. 🤫🍣⁠⁠Diving into the Secret Omakase Set at Himitsu. Ten pie...
04/22/2026

Some secrets are too good to keep—and too delicious to share. 🤫🍣⁠

Diving into the Secret Omakase Set at Himitsu. Ten pieces of pure craft, featuring everything from buttery Hamachi Belly and Salmon Belly to the perfect Gindara and Zuke.🍣⁠

The only question is: are you feeling generous enough to share, or is this a "treat yourself" kind of situation? (We know the answer.)⁠

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04/21/2026

Join us for an unforgettable 90-minute culinary journey this Sunday 🥢⁠🍣🌟

📅 Sunday, April 26⁠
🍽️ Limited seating still available - 1:00, 3:00 & 5:00 PM⁠
⏰️ 90 Minute Omakase⁠ ⁠

Reserve your spot via - link in highlight stories 📲⁠

~

04/18/2026

Saturday just got a little better. 🙌🍣

We’re giving you more time to linger over lunch. Starting this week, we are extending our Saturday hours, with the last reservation now available at 4:00 PM.

Come spend your Saturday afternoon with us!

~

In the world of nigiri, small bites lead to big pleasure. Think of it as your culinary oasis—the "cool water" your after...
04/14/2026

In the world of nigiri, small bites lead to big pleasure. Think of it as your culinary oasis—the "cool water" your afternoon was missing.🍣🌟 ⁠

Once a month, we open our doors to host a special 90-minute Omakase Sunday service where you can enjoy Japanese delicacies with proper balance, texture, temperature, and taste. 🤤⁠

📅 Sunday, April 26 ⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Reserve your spot via - link in highlight stories 📲⁠

~

From signature nigiri to rare finds, we have something to satisfy every craving. 🍣⁠⁠Don't miss our monthly Himitsu Omaka...
04/09/2026

From signature nigiri to rare finds, we have something to satisfy every craving. 🍣⁠

Don't miss our monthly Himitsu Omakase Sunday with Chef Mitsu & friends on Sunday, April 26! Indulge in an incredible culinary experience. 🍱⁠

Limited seating available (1pm, 3pm, 5pm, 7pm⁠) Reserve via OpenTable. Link in highlight stories. 📲⁠

~

04/04/2026

This month’s Himitsu Omakase Sunday is happening on April 26. 📅 ✨️

Chef Mitsu & guest chef will be creating a 90 minute experience with a menu featuring cold and hot dishes, and a sushi selection using fresh seasonal ingredients and selected items flown from all over the world. ⁠

📅 Sunday, April 26 ⁠
🍽️ Limited seating - 1pm, 3pm, 5pm, 7pm⁠
⏰️ 90 Minute Omakase⁠

Price per person $165 ⁠
Beverage Pairing: $75 (optional)

Reserve your spot via - link in highlight stories 📲⁠

~

The secret to a better afternoon? It’s in the bowl. 🥢✨⁠⁠Experience the freshest catch at Himitsu. Our Donburis are artfu...
04/02/2026

The secret to a better afternoon? It’s in the bowl. 🥢✨⁠

Experience the freshest catch at Himitsu. Our Donburis are artfully packed with premium fish and all the classic trimmings for a midday treat that feels like a getaway.⁠

🕒 Join us for lunch: 11:30 am – 2:30 pm⁠

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A kaleidoscope of flavor in every bite. 🥢 Which one are you reaching for first? 🍣  ⁠⁠The lighting is low, the fish is fr...
03/28/2026

A kaleidoscope of flavor in every bite. 🥢 Which one are you reaching for first? 🍣 ⁠

The lighting is low, the fish is fresh, and the evening is yours. Pull up a chair at Himitsu tonight and let us take you through a curated journey of tastes. Whether it’s your first piece or your tenth, dinner here is always an adventure. 🤎⁠

See you at the bar? ✨⁠

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The secret is in the squeeze. 🥢⁠⁠Keep your week simple and your sushi sharp. Join us for a weekday dinner and let us tak...
03/26/2026

The secret is in the squeeze. 🥢⁠

Keep your week simple and your sushi sharp. Join us for a weekday dinner and let us take care of the rest.⁠

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Manifesting a never-ending flow of nigiri this weekend. ✨ Himitsu truly never misses. The craftsmanship is in the detail...
03/21/2026

Manifesting a never-ending flow of nigiri this weekend. ✨ Himitsu truly never misses. The craftsmanship is in the details. 🥢⁠

Few seats still available for our **Himitsu Nigiri Sunday** happening tomorrow. 🍣✨⁠

📅 Sunday, March 22⁠
🍽️ 1:00 & 2:30 pm⁠
⏰️ 75 Minute Omakase⁠ | 16 Courses (mostly nigiri)⁠

Reserve your spot via - Click the link in our highlight stories and join us for a unique Lunch experience. 📲⁠

~

🌟 Limited seating alert! 🌟 Don’t miss your chance to indulge in our exclusive **Himitsu Nigiri Sunday** this weekend. 🍣✨...
03/20/2026

🌟 Limited seating alert! 🌟 Don’t miss your chance to indulge in our exclusive **Himitsu Nigiri Sunday** this weekend. 🍣✨⁠

📅 Sunday, March 22⁠
🍽️ Few seats still available - 1:00 & 2:30 pm⁠
⏰️ 75 Minute Omakase⁠ | 16 Courses (mostly nigiri)⁠

Reserve your spot via - link in highlight stories 📲⁠

~

Address

1030-G Torrey Pines Road
La Jolla, CA
92037

Opening Hours

Tuesday 11:30am - 2:30pm
5pm - 9:30pm
Wednesday 11:30am - 2:30pm
5pm - 9:30pm
Thursday 11:30am - 2:30pm
5pm - 9:30pm
Friday 11:30am - 2:30pm
5pm - 9:30pm
Saturday 11:30am - 2:30pm
5pm - 9:30pm

Telephone

+1 858-263-4463

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