05/14/2026
This isn’t anti-washed coffee, anti-terroir, or anti-producer.
It’s about how disruptive movements repeatedly reshape culture.
And how the things first dismissed as vulgar, fake or dangerous often end up expanding the medium itself.
This isn’t an argument against washed coffees, terroir, or precision.
It’s an argument against pretending there is only one valid path for coffee.
Punk didn’t kill jazz. Hip hop didn’t kill rock. Co-ferments won’t kill washed Ethiopian coffees,
SL washed Kenyans,
or the epic progressive work of high-elevation Central and South American producers
The landscape just got wider.
And maybe that’s a good thing.
Like our dear friend always says. All you need is love ❤️