04/12/2026
To the Hootentown community,
We are incredibly honored (and still pinching ourselves a little!) to introduce our family as the new stewards of this special place — now known as Finley & James River Co.
First, we want to say how deeply we respect the Newman family and the legacy they built here. Hootentown has been a place of memories, traditions, and river stories for generations, and we don’t take lightly the trust placed in us to carry that forward.
A little about us — we are a family who loves the outdoors, loves community, and believes some of the best moments in life happen outside… around a campfire, on a gravel bar, or drifting down the river with people you love. We have children of our own, and we understand just how meaningful these simple adventures can be.
Our vision for Finley & James River Co. is simple:
• Preserve what makes this place special
• Create a welcoming, family-friendly atmosphere
• Invest thoughtfully in improvements that enhance your experience
• Build a community where guests feel like friends
You can expect the same beautiful river access you’ve always loved — along with fresh energy, thoughtful updates, and a heart for hospitality.
We are excited to meet you, hear your stories, and welcome both familiar faces and first-time visitors. Whether you’ve been coming here for decades or are planning your first float, we can’t wait to be part of your river memories.
Here’s to new beginnings and many sunrises on the water.
With gratitude,
Finley & James River Co.