First Watch - Gulf Coast Town Center

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First Watch - Gulf Coast Town Center At First Watch we serve breakfast, brunch & lunch featuring elevated classics & seasonal specialties
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

11/13/2026

Happy National Kindness Day! ❤️

11/13/2026

National Kindness Day is tomorrow, November 13, and we’re spreading a little extra kindness at First Watch 💛☕️🥞

Stop by your local restaurant and keep an eye out for our special “Be Kind” bracelets and stickers, available in restaurant for the day.

Come hungry, spread some kindness, and let’s make National Kindness Day a little brighter together!

11/12/2026

Gimme all of it 🤤

It’s 2AX for me 🤤
11/11/2026

It’s 2AX for me 🤤

11/10/2026

Send to someone who needs to try a Cinnamon Chip Pancake 🥞

Not to be dramatic or anything…
11/09/2026

Not to be dramatic or anything…

You can find me at the comfy couch thingy.
11/05/2026

You can find me at the comfy couch thingy.

I said what I said
11/04/2026

I said what I said

11/02/2026

IT’S THE MOST WONDERFUL TIME OF THE YEARRRRRRRR ❄️☃️🥞

Mission 4 is here 🗡️ Shields are scattered throughout our menu, and it’s up to you to find them. Collect the letters, cr...
10/29/2026

Mission 4 is here 🗡️ Shields are scattered throughout our menu, and it’s up to you to find them. Collect the letters, crack the mystery word and unlock FREE delivery on your next order. Think you’ve got what it takes? Complete Mission 4 by November 23 🔍 Visit firstwatch.com/traitors to play along!

Address

10021 University Plaza Drive
Fort Myers, FL
33913

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Telephone

+12397892910

Website

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