04/12/2024
NOW HIRING!
Company Overview
Ben’s Soft Pretzels Franchising Inc. is a leading franchise organization specializing in delicious, handcrafted soft pretzels. With a passion for quality and innovation, we’ve built a strong brand presence across various locations. As we continue to grow, we seek a talented and motivated individual to join our marketing team.
Job Description
The Junior Graphics Designer and Marketing Assistant is a full-time in-office position and will be crucial in supporting our marketing efforts and directly reporting to the senior brand manager. The hybrid role combines creative design skills with marketing coordination responsibilities and will report to the senior brand manager. This position will assist the marketing department and create print collateral, digital graphics, social media management, email marketing, and other creative assets for all Ben’s Soft Pretzels brands. Our ideal candidate is a self-starter, detail-oriented, and passionate about visual storytelling.
Activities and Responsabilities
Graphic Design
Collaborate with the marketing team to create visually appealing digital and print assets.
Design eye-catching banners, menu boards, manuals, decals, flyers, promotional materials, product packaging, and other print materials.
Create digital content, including short-form content for social media platforms.
Design and manage email marketing materials from concept to distribution.
Collaborate with photographers when selecting images to post-process for both print and web applications.
Collaborate with other team members to generate creative ideas and concepts.
Ensure brand consistency across all visual elements.
Assist in creating and maintaining a library of design templates.
Engage in team meetings and perform special assignments, projects, or other duties as assigned.
Support sales and service staff with requested (and supervisor-approved) images, graphics, logos, and PDFs.
Social Media Content Creation
Personal passion and participation on social platforms (Facebook, Instagram, X, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
Experience designing for social media and all digital platforms, including Facebook, Instagram, X, LinkedIn, Snapchat, Pinterest, and TikTok.
Craft visually appealing posts, stories, and ads that resonate with our audience.
Coordinate with team lead to create and maintain a posting schedule.
Collaborate with copywriters to ensure cohesive messaging and brand tone of voice.
Marketing Coordination
Assist in organizing and executing marketing campaigns, events, and promotions.
Coordinate with franchise owners, vendors, printers, and other external partners.
Monitor and report on campaign performance metrics.
Maintain marketing calendars and schedules.
Proactively work with project owners to move requests forward and maintain
deadlines while providing outstanding service.
Gain a working understanding of Ben’s Soft Pretzels products, franchise, industry, markets, and customers.
Photography and Videography
Capture high-quality photos and videos for use in marketing materials.
Capture footage for short-form video content to be published on social media.
Edit and enhance visual content as needed.
Qualifications
Bachelor’s degree in Graphic Design, Marketing, or a related field (or equivalent experience).
Proficiency in Adobe Creative Cloud suite of applications (Photoshop, Illustrator, InDesign, Lightroom, XD).
Strong eye for design, layout, and typography.
Excellent written and verbal communication skills.
Basic understanding of marketing principles.
Ability to work independently and meet deadlines.
Photography and video editing skills are a plus.
Benefits
Competitive salary and benefits package.
Free TeleDoc Healthcare
401k Matching
Paid Time Off
Opportunity to work in a dynamic and growing company.
Creative and collaborative work environment.
We’d love to hear from you if you’re passionate about design, marketing, and soft pretzels! Please submit your resume, portfolio, website, and a brief cover letter outlining your relevant experience.
Ben's Soft Pretzels
