09/18/2026
the last few months have been awesome and interesting. tough to put into words.
when you build something, make something, and then send it out into the world, it’s as nerve wracking as it is exciting.
we’re coming up on five years of doing that. but i don’t think i’ll ever be comfortable with complacency. if we aren’t pushing it, what are we doing?
we’ve inspired and been inspired. and that’s what this is really about.
in commitment to that, we’re never on cruise control.
if you’ve dined with us in house over the last couple weeks, we’ve been sending out some new takes on classics and quietly testing where rico goes next. as we ramp up to our fall/winter menu, thank you for the grace, the feedback, and for letting us keep experimenting.
we don’t do the typical vendor dance. never have, never will. i hate sysco and u.s. foods, honestly. they might hate me back.
because we’ve never believed the best ingredients, equipment, or ideas are going to conveniently show up on the same truck every week.
we go find them.
we obsess over the tools of this thing, wherever they come from, and then learn how to use them better. sometimes that means changing something we’ve done the same way for years.
we think food should be food. real, edible, enjoyable, and made from things we actually feel good about serving.
we’ve always been straight about our values, and tonight we’re unveiling one of our biggest adjustments to date.
we were presented with the opportunity to bring in organic, dop san marzano tomatoes and integrate them into our pizza sauce.
no lie, it is different.
but it’s still the same rico pie. just, in our opinion, that much better.
like everything here, made by the best hands.
lo and i will be at the rico tonight. it’s been a while since we’ve taken in a rico friday ourselves. we’re excited to see you, and delighted to preview some of the special things we’ve been working on behind the scenes.
almost five years in.
still working to answer the question we get asked more than any other - who the f**k is rico chet?