The EVthing

The EVthing Live Music. Movies. Scratch Made Food. Cuero, Texas!
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House-smoked Barbecue Brisket and Meats, SmashBurgers, Wings, Tacos, Self-Pour Craft Beer Taps… Home-made Ultra Premium Gelatos… Cool Coffee Bar… in other words... EVerything!

Tonight is FAMILY Night!  Victoria Connection Magazine
06/09/2026

Tonight is FAMILY Night! Victoria Connection Magazine

Due to the fantastic recommendation of a valued customer, starting immediately, Tuesday Nights are Family Night at the EVThing. What does that mean? Kids eat for 50% off from the special kids menu, which includes Grilled Cheese Sandwich (normally 4.49, Tuesday nights 2.25), Hot Dogs (4.49 to 5.99, Tuesday nights 2.25 to 2.99), Pizzadillo Empanadas (3.19, Tuesday nights $1.60), Half Cheese Quesadilla ($2.99, Tuesday nights $1.50), and the KIds Tender Special (2 tenders and a small fry) ($6.75, Tuesday nights $3.38).

What does that mean to the old pocket book? You could get our local's special Patty Melt Gobbler Special ($9.99 for a patty melt, small fries, and a drink), a Cowpoke Baked Potato loaded with Brisket and a drink for $9.75 plus $2.99, and chicken tenders and fries ($3.38 plus $1.50 for drink) for one child and $2.25 plus $1.50 for drink) for the other.

A Family of Four eats well for $31.36... less than $8.00 per person in this example.

Plus each kid gets a free toy from the basket, and, if they have been particularly good, a Family Nights Only Rodeo Queen Ice Cream Sandwich for only $3.99 OR a cup (2 scoops) of our famous Rodeo Queen Ice Cream Dream Ultra Premium Ice Cream for only $3.

HIGH QUALITY SCRATCH MADE FOOD, FAST FOOD PRICES.

The EVthing Victoria Connection Magazine Cuero Chamber of Commerce

06/09/2026

In 1953, a female rockabilly pioneer in Texas climbed onto a stage amplifier. She wore men’s trousers and held a cigar.

Country music in the early 1950s operated under a rigid set of parameters. A female performer was expected to stand perfectly still behind a heavy metal microphone stand. She kept her hands folded or rested them lightly on the wood of an acoustic guitar. She wore a gingham dress or a modest floor-length skirt. She sang about heartbreak, faith, or domestic devotion. Her voice was required to sound polite, even when delivering lyrics about betrayal. The performance venues were often unventilated municipal auditoriums, county fairgrounds, and crowded dance halls. The temperature on stage could easily exceed a hundred degrees under the incandescent lighting rigs. A male performer was permitted to sweat through his shirt. A female singer was not.

The American music industry ran entirely on the approval of conservative radio promoters. These men controlled the clear-channel stations that broadcast across state lines, pushing a localized sound into millions of living rooms. They served as the absolute gatekeepers for what the public heard. They enforced the unwritten social rules of the post-war era. If a woman broke the dress code, or raised her voice to a guttural growl, or moved with too much physical force, the promoters pulled her record from the rotation. The boycott was silent, immediate, and permanent. A music career was over before the vinyl pressed at the factory had time to cool.

Charline Arthur did not own a gingham dress. She grew up in a converted railroad boxcar in Paris, Texas, during the depths of the Great Depression. There was no electricity and no running water. She bought her first guitar for six dollars. She earned the money by picking cotton in the summer heat and walking along the highway collecting empty glass bottles to return for pennies. She taught herself the chords by listening to traveling blues musicians and local radio broadcasts that drifted across the state line.

She began playing the regional honky-tonks. These were rough venues where the floor was covered in sawdust to soak up spilled beer, the air was thick with smoke, and the audience demanded volume. She developed a rhythm that hit like a hammer. By 1953, while a teenager named Elvis Presley was still a high school student in Memphis, she was headlining regional tours across the South. She wore tailored men's slacks and structured jackets. She moved across the stage like a prizefighter. She played her guitar behind her head. She dropped to her knees on the wooden boards mid-song.

At the time, the broadcast networks and record labels operated under a strict binary classification system. A performer was either traditional country or popular standard. The historical archives of RCA Victor from 1953 show they signed Arthur to a standard recording contract, attempting to market her as a novelty country act. The executive memos indicate they believed her aggressive style was a temporary gimmick. They failed to recognize that she was building a completely different musical framework. The American broadcasting system simply had no category for a woman who performed with physical aggression.

The friction started at the local radio stations. Station managers in Nashville and across the Deep South sent her promotional records back to the RCA offices. They called her stage presence vulgar. They objected to the men's trousers. They objected to the aggressive way she gripped the microphone stand. The label executives instructed her to tone down her act immediately. They told her to stand perfectly still and sing quietly.

She refused. She threw a heavy metal microphone stand across a dressing room when a regional promoter told her she needed to act like a traditional lady. She told the label representatives they didn't understand the music they were trying to sell. She was notoriously difficult to manage because she refused to concede any creative control to the men running the studios.

She kept the trousers. She kept the raw growl in her vocal tracks. In 1954, she headlined a grueling regional tour across Texas. Her opening act was the young Elvis Presley. He stood in the wings of the auditoriums and watched her jump off the drum kit. He watched her command the audience. He watched her sweat. She played the circuit out of the back of a car, driving five hundred miles a day between shows on unpaved highways. She booked her own venues when the industry doors began to close.

She wrote her own material. She controlled her own arrangements in the recording studio. She argued with established session musicians who wanted to slow her tempo down. She demanded they play the music exactly the way it sounded in her head.

She played the music that made men famous, and the industry banned her for it.

RCA Victor dropped her recording contract in 1956. The conservative radio boycott held firm across the country. Without airplay, the tour dates dried up. Her career evaporated precisely at the moment the men who watched her perform began selling millions of records using the exact same physical movements. She spent her final years living in a single-wide trailer park in rural Idaho. She suffered from severe arthritis. She worked on the assembly line in a cigar factory to pay the rent. She died in poverty in 1987. The men who copied her attitude are in the Rock and Roll Hall of Fame. Her original 1953 studio recordings are stored in a digital archive, filed under early country music.

Charline Arthur: the woman who invented the rock-and-roll attitude.

Source: Historical profiles of Charline Arthur and RCA Victor recording archives.
Verified via: The Texas State Historical Association, Rockabilly Hall of Fame.
(Some details summarized for brevity.)

 The EVthing Victoria Connection Magazine Cuero Chamber of Commerce
06/08/2026

The EVthing Victoria Connection Magazine Cuero Chamber of Commerce

Come watch the NBA finals on Monday Night at the EVThing! If the Spurs LOSE, all DRAFT Beer, Wine, Mead and Cider will be HALF off at check out after the game. As close to an insurance policy as you can get. Spurs WIN, GREAT! I pay normally. Spurs LOSE, at least my suds are half off! Victoria Connection Magazine

Our Pastrami Melt is the "less traveled" house-smoked Pastrami Sandwich, but it stands up as a great choice along with i...
06/08/2026

Our Pastrami Melt is the "less traveled" house-smoked Pastrami Sandwich, but it stands up as a great choice along with it's more popular brothers, Reuben and Pastrami and Swiss. This bad boy has Pastrami, melted provolone, and slaw with honey mustard. Getting hungry just typing this! The EVthing Victoria Connection Magazine

06/07/2026

Due to the fantastic recommendation of a valued customer, starting immediately, Tuesday Nights are Family Night at the EVThing. What does that mean? Kids eat for 50% off from the special kids menu, which includes Grilled Cheese Sandwich (normally 4.49, Tuesday nights 2.25), Hot Dogs (4.49 to 5.99, Tuesday nights 2.25 to 2.99), Pizzadillo Empanadas (3.19, Tuesday nights $1.60), Half Cheese Quesadilla ($2.99, Tuesday nights $1.50), and the KIds Tender Special (2 tenders and a small fry) ($6.75, Tuesday nights $3.38).

What does that mean to the old pocket book? You could get our local's special Patty Melt Gobbler Special ($9.99 for a patty melt, small fries, and a drink), a Cowpoke Baked Potato loaded with Brisket and a drink for $9.75 plus $2.99, and chicken tenders and fries ($3.38 plus $1.50 for drink) for one child and $2.25 plus $1.50 for drink) for the other.

A Family of Four eats well for $31.36... less than $8.00 per person in this example.

Plus each kid gets a free toy from the basket, and, if they have been particularly good, a Family Nights Only Rodeo Queen Ice Cream Sandwich for only $3.99 OR a cup (2 scoops) of our famous Rodeo Queen Ice Cream Dream Ultra Premium Ice Cream for only $3.

HIGH QUALITY SCRATCH MADE FOOD, FAST FOOD PRICES.

The EVthing Victoria Connection Magazine Cuero Chamber of Commerce

Come watch the NBA finals on Monday Night at the EVThing!  If the Spurs LOSE, all DRAFT Beer, Wine, Mead and Cider will ...
06/06/2026

Come watch the NBA finals on Monday Night at the EVThing! If the Spurs LOSE, all DRAFT Beer, Wine, Mead and Cider will be HALF off at check out after the game. As close to an insurance policy as you can get. Spurs WIN, GREAT! I pay normally. Spurs LOSE, at least my suds are half off! Victoria Connection Magazine

New truck, anyone?
06/06/2026

New truck, anyone?

Annemarie was out riding horses when the AHA moment came for our brand for Ice Cream/Gelato!  Rodeo Queen Super Premium ...
06/06/2026

Annemarie was out riding horses when the AHA moment came for our brand for Ice Cream/Gelato! Rodeo Queen Super Premium Ice Cream Dream. A perfect blend of old timey goodness, fresh ingredients, fun flavors, and a Texas heritage like no other! Only at the EVThing… Cuero Chamber of Commerce

Address

511 East Broadway Street
Cuero, TX
77954

Opening Hours

Monday 7am - 10pm
Tuesday 7am - 10pm
Wednesday 7am - 10pm
Thursday 7am - 10pm
Friday 7am - 10pm
Saturday 7am - 10pm
Sunday 7am - 10pm

Telephone

+13617994016

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