10/08/2026
WOW — we got a lot of heat over our recent flyer, so I guess it's time to talk about it. 😅
Full disclosure. Almost all the food pictures you see from Black Sheep start with pictures of our REAL food, made right here in our kitchen.
I'm including some of the original pictures with this post so you can see what the food actually looks like.
Yes, we use AI. We use it to help make some of our flyers, posters and other advertising. We're a small independent restaurant.
We don't have a big marketing department or a huge advertising budget. Before AI, businesses paid graphic designers, Photoshop experts and professional photographers to do the same kind of thing.
The big companies can spend tens of thousands of dollars on a professional food photo shoot. We can't.
And let's be real. We all know the burger on the McDonald's billboard doesn't look exactly like the burger you pull out of the bag. 😂
Our intention was never to trick anyone into thinking our food is something it's not.
But we heard you.
Some of you would rather see a regular, not-so-perfect picture of the actual food than something that looks too polished or AI generated. That's fair.
If you look through our page, you'll see plenty of regular pictures and videos of our food. You'll also see pictures posted by our customers showing exactly what was put on their table.
So going forward, we're going to keep the AI alterations of the actual FOOD to a minimum. We'll still use these tools to help us make the posters, backgrounds and layouts look good, but the food is going to stay as close to the real picture as possible.
So here are some of the real pictures behind the pretty posters.
No professional photo shoot.
No $100,000 advertising budget.
Just food made by our crew at Black Sheep Craft Kitchen.
