05/20/2026
Week 3 of the Radical Spring Challenge is here, and this week we're talking about the people who make a third place worth having: The regulars; The ones who know each other's names; The ones who started as strangers and kept showing up until they weren't anymore.
At La Terza, those customers are the reason we take the third place concept seriously. A good space can invite connection, but it's the people who actually create it.
This week, we're asking two things. First, identify five businesses in your community that function as real third places — places where people genuinely belong. Second, share this challenge with your favorite one.
Third places grow when people who care about them invest in each other. Tag a coffee shop, restaurant, bookstore, or barbershop that deserves a shout-out and let them know what they're doing right.
Follow along on Substack for more conversation about what it means to build and sustain a third place.