10/17/2026
It is with unbelievable sadness we are sharing the news of our founder Jim Crouch Masiella passing.
He was an example of the entrepreneurial spirit. A wonderful partner, loving friend, father, grandfather.
We know he is with our California Smothered Burritos business in spirit.
View James "Jim" Masiella's obituary, send flowers, find service dates, and sign the guestbook.