09/21/2026
Anniversary Sale continues!!
We had some technical difficulties so we are extending it!
One thing that I've learned over 11 years of marriage (and 19 years in business) is that mistakes inevitably happen, the choices that follow are what we are really measured by. Something went awry with the coupon so I went through and changed the prices manually to $11 and extended the deadline so that everyone gets a chance to shop the sale.
The plan (which is always subject to change) is for this to be the last sale of the year. Every jar I can manage to produce in the 4th quarter gets gobbled up by the holiday shopping season, so I'm trying to fit this sale in first. This way I can offer all of you the best prices for being long-term supporters.
I'm not looking forward to raising prices again but it feels inevitable at this point, it's just a question of when. Fruit prices are up everywhere, especially with the drought this summer, but I haven't really calculated the impact that'll have on pricing going forward. I'm pricing out my next inevitable order of jars, and prices are up 50% so far- I don't plan to raise prices by that much, that's just to give you some idea of the hazards to be navigated on this Odyssey of entrepreneurship.
One more thought that has been giving me some solace: I told a customer recently that I was worried about raising prices and alienating everyone, feeling greedy despite being unable to accrue meaningful long-term savings. We continue to reinvest every spare dollar back into the farm + businesses, and we know that can't go on forever. She told me she'd happily pay $20 per jar rather than see us close.
I've heard this sort of sentiment before and I'm always surprised by it. My first summer of jammaking I gave a customer a ride home from a suddenly rainy market. He was a retired accountant and we started chatting about numbers, until he became alarmed at how little money I was taking home after working as hard as I could, every day. He begged me to raise my prices (I didn't raise them for 8 years) because in his view the business wouldn't survive otherwise. I've proved him wrong, and achieved a longevity unmatched in any but a few other farmers market vendors (Debbie with Naminals, Farmer Francisco Medina, Luis with Mexican Tacos, and Gail with Caromont Farm). I know that the survival of JAM according to Daniel (+ Fairweather Farm) depends on paying attention to changes and reacting accordingly. All that to say: shop the sale!!
Today's $11 jam will go back to $13 soon and rise to $14 not long after. My brief time working in finance taught me how rare it is to simultaneously foresee prices rising that much, and have the time to act. What other investment will appreciate that quickly in today's market? Invest in jam- put your money where your mouth is!
Thanks for reading along. I'll include links to some of my favorite jam flavors below.
Best,
Daniel
Click here for an update from JAM according to Daniel + Fairweather Farm Teas!